Video-Reflexive Ethnography in Health Research and Healthcare Improvement: Theory and Application

26 March 2019
New publication introduces researchers to the use of video reflexive ethnography 

This methodology has enjoyed increasing popularity among researchers internationally and has been inspired by developments across a range of disciplines: ethnography, visual and applied anthropology, medical sociology, health services research, medical and nursing education, adult education, community development, and qualitative research ethics.

Together with Rick Iedema, Katherine Carroll, Ailleen Collier, Suyin Hor and Jessica Mesman, MBI's Mary Wyer, has published a book on video-reflexive ethnography -  an interventionist methodology that engages frontline hospital staff and patients in quality improvement. Practices of interest are video-recorded, then shown back to participants and their colleagues in ‘reflexive sessions’, to elicit learning, raise awareness and generate strategies for practice improvement through facilitated discussion.

Currently, Mary works with colleagues, Professor Lyn Gilbert (lead), Dr Su-yin Hor and Ruth Barratt, using video-reflexive ethnography, to identify barriers to optimal infection prevention (IPC) practice and personal protective equipment (PPE) use and to engage frontline healthcare workers in developing new strategies to address them. In particular the research aims to develop a video-reflexive based approach to IPC/PPE training and pandemic preparedness.