Unit outline_

ANTH3621: How We Connect: Communication and Media

Semester 1, 2025 [Normal day] - Camperdown/Darlington, Sydney

We are all interconnected, and so we can’t not communicate. If people depend on others then we depend on languages and other shared resources for understanding each other. Many contemporary issues in the social sciences turn on the patterns, politics, and consequences of how people communicate and how people’s lives and experiences are mediated. In this unit of study, we explore language as action, the social life of media texts, and the politics of symbols, representations, and knowledges through the study of ethnographies of semiotic systems, and processes that enable people to express themselves and their worlds.

Unit details and rules

Academic unit Anthropology
Credit points 6
Prerequisites
? 
12 credit points at 2000 level in Anthropology
Corequisites
? 
None
Prohibitions
? 
None
Assumed knowledge
? 

None

Available to study abroad and exchange students

Yes

Teaching staff

Coordinator Luis Angosto Ferrandez, luis.angosto-ferrandez@sydney.edu.au
Lecturer(s) Luis Angosto Ferrandez, luis.angosto-ferrandez@sydney.edu.au
The census date for this unit availability is 31 March 2025
Type Description Weight Due Length
Presentation Group presentation
Group presentation on selected topic
25% Multiple weeks 1500 wds equivalent
Outcomes assessed: LO1 LO2 LO3 LO4 LO5
Written work hurdle task Short written assignment
Response to pre-selected question
25% Week 05 1500 words
Outcomes assessed: LO1 LO2 LO5
Written work hurdle task Multimodal essay
Multimodal essay on pre-selected topic
40% Week 13 3000 words
Outcomes assessed: LO1 LO2 LO3 LO4 LO5
Contribution Participation
Demonstrate ongoing engagement with course activities
10% Weekly N/A
Outcomes assessed: LO1 LO2 LO3 LO4 LO5
hurdle task = hurdle task ?

Assessment summary

For all of your written work in this class, please keep in touch with the instructor if you cannot submit assignments on time.

Assessment criteria

See Canvas for details on how to approach each assignment and the criteria by which each will be evaluated.

For more information see guide to grades.

Use of generative artificial intelligence (AI) and automated writing tools

Except for supervised exams or in-semester tests, you may use generative AI and automated writing tools in assessments unless expressly prohibited by your unit coordinator. 

For exams and in-semester tests, the use of AI and automated writing tools is not allowed unless expressly permitted in the assessment instructions. 

The icons in the assessment table above indicate whether AI is allowed – whether full AI, or only some AI (the latter is referred to as “AI restricted”). If no icon is shown, AI use is not permitted at all for the task. Refer to Canvas for full instructions on assessment tasks for this unit. 

Your final submission must be your own, original work. You must acknowledge any use of automated writing tools or generative AI, and any material generated that you include in your final submission must be properly referenced. You may be required to submit generative AI inputs and outputs that you used during your assessment process, or drafts of your original work. Inappropriate use of generative AI is considered a breach of the Academic Integrity Policy and penalties may apply. 

The Current Students website provides information on artificial intelligence in assessments. For help on how to correctly acknowledge the use of AI, please refer to the  AI in Education Canvas site

Late submission

In accordance with University policy, these penalties apply when written work is submitted after 11:59pm on the due date:

  • Deduction of 5% of the maximum mark for each calendar day after the due date.
  • After ten calendar days late, a mark of zero will be awarded.

This unit has an exception to the standard University policy or supplementary information has been provided by the unit coordinator. This information is displayed below:

Late penalties will be applied according to current policy, especially if a student has not been in regular contact with the instructor to discuss their progress.

Academic integrity

The Current Student website provides information on academic integrity and the resources available to all students. The University expects students and staff to act ethically and honestly and will treat all allegations of academic integrity breaches seriously.

We use similarity detection software to detect potential instances of plagiarism or other forms of academic integrity breach. If such matches indicate evidence of plagiarism or other forms of academic integrity breaches, your teacher is required to report your work for further investigation.

Simple extensions

If you encounter a problem submitting your work on time, you may be able to apply for an extension of five calendar days through a simple extension.  The application process will be different depending on the type of assessment and extensions cannot be granted for some assessment types like exams.

Special consideration

If exceptional circumstances mean you can’t complete an assessment, you need consideration for a longer period of time, or if you have essential commitments which impact your performance in an assessment, you may be eligible for special consideration or special arrangements.

Special consideration applications will not be affected by a simple extension application.

Using AI responsibly

Co-created with students, AI in Education includes lots of helpful examples of how students use generative AI tools to support their learning. It explains how generative AI works, the different tools available and how to use them responsibly and productively.

Support for students

The Support for Students Policy reflects the University’s commitment to supporting students in their academic journey and making the University safe for students. It is important that you read and understand this policy so that you are familiar with the range of support services available to you and understand how to engage with them.

The University uses email as its primary source of communication with students who need support under the Support for Students Policy. Make sure you check your University email regularly and respond to any communications received from the University.

Learning resources and detailed information about weekly assessment and learning activities can be accessed via Canvas. It is essential that you visit your unit of study Canvas site to ensure you are up to date with all of your tasks.

If you are having difficulties completing your studies, or are feeling unsure about your progress, we are here to help. You can access the support services offered by the University at any time:

Support and Services (including health and wellbeing services, financial support and learning support)
Course planning and administration
Meet with an Academic Adviser

WK Topic Learning activity Learning outcomes
Week 01 General introduction (and an initial look at flags) Lecture (1 hr) LO1
General introduction (and an initial look at flags) Tutorial (1 hr) LO1
Week 02 Words, deeds, and the production of meaning (I): foundations Lecture (1 hr) LO1 LO2
Words, deeds, and the production of meaning (I): foundations Tutorial (1 hr) LO1 LO2
Week 03 Words, deeds, and the production of meaning (II): foundations Lecture (1 hr) LO1 LO2 LO4
Words, deeds, and the production of meaning (II): foundations Tutorial (1 hr) LO1 LO2 LO4
Week 04 Words, deeds, and the production of meaning (III): foundations Lecture (1 hr) LO1 LO2 LO3 LO4
Words, deeds, and the production of meaning (III): foundations Tutorial (1 hr) LO1 LO2 LO3 LO4
Week 05 What do rituals and symbols communicate? (I) Lecture (1 hr) LO1 LO3 LO4
What do rituals and symbols communicate? (I) Tutorial (1 hr) LO1 LO3 LO4
Week 06 What do rituals and symbols communicate? (II) Lecture (1 hr) LO1 LO2 LO3 LO4
What do rituals and symbols communicate? (II) Tutorial (1 hr) LO1 LO2 LO3 LO4
Week 07 What do rituals and symbols communicate? (III) Lecture (1 hr) LO1 LO2 LO3 LO4 LO5
What do rituals and symbols communicate? (III) Tutorial (1 hr) LO1 LO2 LO3 LO4 LO5
Week 08 What people do with and say about flags (I): can social psychologists and evolutionary anthropologists explain it? Lecture (1 hr) LO1 LO2 LO3 LO4 LO5
What people do with and say about flags (I): can social psychologists and evolutionary anthropologists explain it? Tutorial (1 hr) LO1 LO2 LO3 LO4 LO5
Week 09 What people do with and say about flags (II): thinking through comparison Lecture (1 hr) LO1 LO2 LO3 LO4 LO5
What people do with and say about flags (II): thinking through comparison Tutorial (1 hr) LO1 LO2 LO3 LO4 LO5
Week 10 What usages of flags invite us to reflect on (III): flags and public space Lecture (1 hr) LO1 LO2 LO3 LO4 LO5
What usages of flags invite us to reflect on (III): flags and public space Tutorial (1 hr) LO1 LO2 LO3 LO4 LO5
Week 11 Public space and the communication of power (I) Lecture (1 hr) LO1 LO2 LO3 LO4 LO5
Public space and the communication of power (I) Tutorial (1 hr) LO1 LO2 LO3 LO4 LO5
Week 12 Public space and the communication of power (II) Lecture (1 hr) LO1 LO2 LO3 LO4 LO5
Public space and the communication of power (II) Tutorial (1 hr) LO1 LO2 LO3 LO4 LO5
Week 13 Public space and the communication of power (III) Lecture (1 hr) LO1 LO2 LO3 LO4 LO5
Public space and the communication of power (III) Tutorial (1 hr) LO1 LO2 LO3 LO4 LO5

Attendance and class requirements

As per University policy. Keep in mind that non-justified absences may impede your passing the unit.

Study commitment

Typically, there is a minimum expectation of 1.5-2 hours of student effort per week per credit point for units of study offered over a full semester. For a 6 credit point unit, this equates to roughly 120-150 hours of student effort in total.

Required readings

Check our modules section and the Reading List on Canvas to identify and access our weekly readings.

Learning outcomes are what students know, understand and are able to do on completion of a unit of study. They are aligned with the University's graduate qualities and are assessed as part of the curriculum.

At the completion of this unit, you should be able to:

  • LO1. Understand how anthropology contrasts with other studies of communication
  • LO2. Demonstrate familiarity with major theories of communication and how they can inform ethnographic analysis
  • LO3. Be able to analyse systems of communication as social practices and as sites of political struggle
  • LO4. Be able to draw independent conclusions about the implications of communicative practice for social dynamics, inequalities, and forms of domination
  • LO5. Be able to evaluate scholarly research in relation broader scholarly debates among distinct perspectives on society

Graduate qualities

The graduate qualities are the qualities and skills that all University of Sydney graduates must demonstrate on successful completion of an award course. As a future Sydney graduate, the set of qualities have been designed to equip you for the contemporary world.

GQ1 Depth of disciplinary expertise

Deep disciplinary expertise is the ability to integrate and rigorously apply knowledge, understanding and skills of a recognised discipline defined by scholarly activity, as well as familiarity with evolving practice of the discipline.

GQ2 Critical thinking and problem solving

Critical thinking and problem solving are the questioning of ideas, evidence and assumptions in order to propose and evaluate hypotheses or alternative arguments before formulating a conclusion or a solution to an identified problem.

GQ3 Oral and written communication

Effective communication, in both oral and written form, is the clear exchange of meaning in a manner that is appropriate to audience and context.

GQ4 Information and digital literacy

Information and digital literacy is the ability to locate, interpret, evaluate, manage, adapt, integrate, create and convey information using appropriate resources, tools and strategies.

GQ5 Inventiveness

Generating novel ideas and solutions.

GQ6 Cultural competence

Cultural Competence is the ability to actively, ethically, respectfully, and successfully engage across and between cultures. In the Australian context, this includes and celebrates Aboriginal and Torres Strait Islander cultures, knowledge systems, and a mature understanding of contemporary issues.

GQ7 Interdisciplinary effectiveness

Interdisciplinary effectiveness is the integration and synthesis of multiple viewpoints and practices, working effectively across disciplinary boundaries.

GQ8 Integrated professional, ethical, and personal identity

An integrated professional, ethical and personal identity is understanding the interaction between one’s personal and professional selves in an ethical context.

GQ9 Influence

Engaging others in a process, idea or vision.

Outcome map

Learning outcomes Graduate qualities
GQ1 GQ2 GQ3 GQ4 GQ5 GQ6 GQ7 GQ8 GQ9

This section outlines changes made to this unit following staff and student reviews.

The unit has been fully re-designed for 2025. Last year it offered a survey of the field of linguistic anthropology. Based in part on student feedback, this year it provides a wider anthropological reflection on social communication.

Disclaimer

The University reserves the right to amend units of study or no longer offer certain units, including where there are low enrolment numbers.

To help you understand common terms that we use at the University, we offer an online glossary.