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Unit of study_

CLAW2209: Intellectual Property for Business

Innovation is a key driver of business. This unit addresses the intellectual property regime - the statutory and common law mechanisms that recognise and protect creative effort and proprietary knowledge and reward innovation. The intellectual property rights available under the law are discussed but the focus is on the commercial implications of the IP regime. This unit covers not only the protection and enforcement of Intellectual Property Rights [IPRs] but also their commercialisation and their management. The unit outlines the key IPRs granted by the statutory IP regimes - trademarks, copyright, designs and patents - as well as the common law protection of confidential information and trade secrets. The protection of trade designations, branding and character merchandising through the statutory misleading or deceptive conduct action is also covered as is the protection of business goodwill through restraint of trade covenants. The ownership of IP, its protection internationally and its commercialisation through licensing and technology transfers are also discussed.


Academic unit
Unit code CLAW2209
Unit name Intellectual Property for Business
Session, year
Semester 1, 2020
Attendance mode Normal day
Location Camperdown/Darlington, Sydney
Credit points 6

Enrolment rules

Completion of at least 24 credit points of study
Available to study abroad and exchange students


Teaching staff and contact details

Coordinator Mary Wyburn,
Type Description Weight Due Length
Small test Quiz online
multiple choice
10% Week 07 30 minutes
Outcomes assessed: LO1 LO3 LO2
Assignment Assignment
Research assignment
45% Week 10 3000 words
Outcomes assessed: LO1 LO2 LO3
In-semester test In-semester exam
Written exam submitted online
45% Week 13 2 hours
Outcomes assessed: LO1 LO2 LO3
  • Quiz: An online quiz covering material from weeks 1 to 4.
  • Assignment: Research assignment submitted online.
  • Exam: Scenario (fact-based) problem questions.

Detailed information for each assessment can be found on Canvas.

Assessment criteria

The University awards common result grades, set out in the Coursework Policy 2014 (Schedule 1).

As a general guide, a high distinction indicates work of an exceptional standard, a distinction a very high standard, a credit a good standard, and a pass an acceptable standard.

Result name

Mark range


High distinction

85 - 100

Awarded when you demonstrate the learning outcomes for the unit at an exceptional standard, as defined by grade descriptors or exemplars outlined by your faculty or school. 


75 - 84

Awarded when you demonstrate the learning outcomes for the unit at a very high standard, as defined by grade descriptors or exemplars outlined by your faculty or school.


65 - 74

Awarded when you demonstrate the learning outcomes for the unit at a good standard, as defined by grade descriptors or exemplars outlined by your faculty or school.


50 - 64

Awarded when you demonstrate the learning outcomes for the unit at an acceptable standard, as defined by grade descriptors or exemplars outlined by your faculty or school. 


0 - 49

When you don’t meet the learning outcomes of the unit to a satisfactory standard.

For more information see

Late submission

In accordance with University policy, these penalties apply when written work is submitted after 11:59pm on the due date:

  • Deduction of 5% of the maximum mark for each calendar day after the due date.
  • After ten calendar days late, a mark of zero will be awarded.

Special consideration

If you experience short-term circumstances beyond your control, such as illness, injury or misadventure or if you have essential commitments which impact your preparation or performance in an assessment, you may be eligible for special consideration or special arrangements.

Academic integrity

The Current Student website provides information on academic integrity and the resources available to all students. The University expects students and staff to act ethically and honestly and will treat all allegations of academic integrity breaches seriously.

We use similarity detection software to detect potential instances of plagiarism or other forms of academic integrity breach. If such matches indicate evidence of plagiarism or other forms of academic integrity breaches, your teacher is required to report your work for further investigation.

You may only use artificial intelligence and writing assistance tools in assessment tasks if you are permitted to by your unit coordinator, and if you do use them, you must also acknowledge this in your work, either in a footnote or an acknowledgement section.

Studiosity is permitted for postgraduate units unless otherwise indicated by the unit coordinator. The use of this service must be acknowledged in your submission.

WK Topic Learning activity Learning outcomes
Week 01 Introduction to Intellectual Property Lecture (3 hr) LO1 LO2 LO3
Week 02 Patent Lecture (3 hr) LO1 LO2 LO3
Week 03 Design/Circuit layout/Plant breeders rights Lecture (3 hr) LO1 LO2 LO3
Week 04 Confidential information; Copyright Lecture (3 hr) LO1 LO2 LO3
Week 05 Copyright Lecture (3 hr) LO1 LO2 LO3
Week 06 Copyright Lecture (3 hr) LO1 LO2 LO3
Week 07 1.Quiz 2.Copyright Lecture (3 hr) LO1 LO2 LO3
Week 08 Business reputation/Trade mark Lecture (3 hr) LO1 LO2 LO3
Week 09 Business reputation/Trade mark Lecture (3 hr) LO1 LO2 LO3
Week 10 1. Assignment due 2. Business reputation/Trade mark Lecture (3 hr) LO1 LO2 LO3
Week 11 Business reputation/Trade Mark Lecture (3 hr) LO1 LO2 LO3
Week 12 Review of Copyright/Business reputation/Trade Mark Lecture (3 hr) LO1 LO2 LO3
Week 13 Exam Lecture (3 hr) LO1 LO2 LO3

Attendance and class requirements

Lecture recordings: All lectures and seminars are recorded and will be available on Canvas for student use. Please note the Business School does not own the system and cannot guarantee that the system will operate or that every class will be recorded. Students should ensure they attend and participate in all classes.

Study commitment

Typically, there is a minimum expectation of 1.5-2 hours of student effort per week per credit point for units of study offered over a full semester. For a 6 credit point unit, this equates to roughly 120-150 hours of student effort in total.

Required readings

  • The textbook for the unit is: van Caenegem W, Intellectual and Industrial Property Law, 3rd edition, LexisNexis Butterworths 2019.
  • The various intellectual property statutes (eg Patents Act 1990 (Cth), Copyright Act 1968 (Cth), Trade Marks Act 1995 (Cth)), are available for free download on the austlii ( and ComLaw ( web sites (see Canvas Links section). Case law and legislation can be accessed via the electronic databases and resources available from Fisher Library and the Law Library. Details of other sources are available on Canvas.

Additional readings for this unit will appear on the Library eReserve available on Canvas. 

Learning outcomes are what students know, understand and are able to do on completion of a unit of study. They are aligned with the University’s graduate qualities and are assessed as part of the curriculum.

At the completion of this unit, you should be able to:

  • LO1. identify and analyse legal issues relating to intellectual property for business and critically appraise the policies operating in the area
  • LO2. resolve intellectual property for business problems by applying the relevant law, evaluating the possible solutions and developing coherent arguments to support conclusions
  • LO3. communicate about relevant intellectual property for business topics, orally and in writing, to a professional standard.

Graduate qualities

The graduate qualities are the qualities and skills that all University of Sydney graduates must demonstrate on successful completion of an award course. As a future Sydney graduate, the set of qualities have been designed to equip you for the contemporary world.

GQ1 Depth of disciplinary expertise

Deep disciplinary expertise is the ability to integrate and rigorously apply knowledge, understanding and skills of a recognised discipline defined by scholarly activity, as well as familiarity with evolving practice of the discipline.

GQ2 Critical thinking and problem solving

Critical thinking and problem solving are the questioning of ideas, evidence and assumptions in order to propose and evaluate hypotheses or alternative arguments before formulating a conclusion or a solution to an identified problem.

GQ3 Oral and written communication

Effective communication, in both oral and written form, is the clear exchange of meaning in a manner that is appropriate to audience and context.

GQ4 Information and digital literacy

Information and digital literacy is the ability to locate, interpret, evaluate, manage, adapt, integrate, create and convey information using appropriate resources, tools and strategies.

GQ5 Inventiveness

Generating novel ideas and solutions.

GQ6 Cultural competence

Cultural Competence is the ability to actively, ethically, respectfully, and successfully engage across and between cultures. In the Australian context, this includes and celebrates Aboriginal and Torres Strait Islander cultures, knowledge systems, and a mature understanding of contemporary issues.

GQ7 Interdisciplinary effectiveness

Interdisciplinary effectiveness is the integration and synthesis of multiple viewpoints and practices, working effectively across disciplinary boundaries.

GQ8 Integrated professional, ethical, and personal identity

An integrated professional, ethical and personal identity is understanding the interaction between one’s personal and professional selves in an ethical context.

GQ9 Influence

Engaging others in a process, idea or vision.

Outcome map

Learning outcomes Graduate qualities
The unit is updated on an ongoing basis to take account of changes in the legislation, recent case law and policy developments.

More information can be found on Canvas.


The University reserves the right to amend units of study or no longer offer certain units, including where there are low enrolment numbers.

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