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Unit of study_

CLAW2209: Intellectual Property for Business

Innovation is a key driver of business. This unit addresses the intellectual property regime - the statutory and common law mechanisms that recognise and protect creative effort and proprietary knowledge and reward innovation. The intellectual property rights available under the law are discussed but the focus is on the commercial implications of the IP regime. This unit covers not only the protection and enforcement of Intellectual Property Rights [IPRs] but also their commercialisation and their management. The unit outlines the key IPRs granted by the statutory IP regimes - trademarks, copyright, designs and patents - as well as the common law protection of confidential information and trade secrets. The protection of trade designations, branding and character merchandising through the statutory misleading or deceptive conduct action is also covered as is the protection of business goodwill through restraint of trade covenants. The ownership of IP, its protection internationally and its commercialisation through licensing and technology transfers are also discussed.

Code CLAW2209
Academic unit Business Law
Credit points 6
Prerequisites:
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Completion of at least 24 credit points of study
Corequisites:
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None
Prohibitions:
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None

At the completion of this unit, you should be able to:

  • LO1. identify and analyse legal issues relating to intellectual property for business and critically appraise the policies operating in the area
  • LO2. resolve intellectual property for business problems by applying the relevant law, evaluating the possible solutions and developing coherent arguments to support conclusions
  • LO3. communicate about relevant intellectual property for business topics, orally and in writing, to a professional standard.

Unit outlines

Unit outlines will be available 1 week before the first day of teaching for the relevant session.