This unit brings all the various sub-areas of management together and analyzes the key corporate decisions from the perspective of the CEO. The focus of the unit is the multinational company (MNC) and it aims to show how strategy contributes to the success of the MNC, how it provides overall direction and how it integrates the various activities and decisions of the MNC. Specific emphasis is placed on the behavioral aspects of strategy. Upon completion of the unit, students should be able to identify and analyze the determinants of strategic decisions on a global level. They should be able to describe and evaluate a firm's business and corporate strategy and on this basis develop solutions for strategic dilemmas in real-life situations.
|Academic unit||International Business|
|Unit name||Advanced International Business Strategy|
|Semester 2, 2021|
|Attendance mode||Normal day|
|Available to study abroad and exchange students||
Teaching staff and contact details
|Coordinator||Zhan Wu, firstname.lastname@example.org|