While Global Strategy (MIBS6003) lays out the concepts and theory relevant to a firms' entry into a new market, this unit focuses on how to successfully implement and manage foreign market operations. The key question addressed is how to design business models that allow a company to adapt to unique host country conditions, and operate successfully and sustainably across a range of diverse markets. The unit draws on knowledge previously gained regarding the diversity among cultures and among various international markets (MIBS6001 and MIBS6002). It focuses on issues related to designing environment-appropriate business models and on the challenges of business model innovation in light of dynamic global change. To complement the conceptual discussions, students gain first-hand experience in launching the overseas operations of a business.
|Academic unit||International Business|
|MIBS6001 and MIBS6002|
At the completion of this unit, you should be able to:
Unit outlines will be available 2 weeks before the first day of teaching for the relevant session.