New products and services are crucial to successful growth and increased profits in many industries. The goal is to help students learn how to develop and market new products and services in both the private and public sectors. A product development assignment is carried out to reinforce the material covered and to provide realistic examples of how new products are designed, tested and launched.
|Unit name||New Products Marketing|
|Semester 2, 2022|
|Attendance mode||Normal day|
|MKTG1001 or SIEN1000|
|Available to study abroad and exchange students||
Teaching staff and contact details
|Coordinator||Vicki Andonopoulos, firstname.lastname@example.org|