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Unit of study_
MKTG3114: New Products Marketing
2024 unit information
New products and services are crucial to successful growth and increased profits in many industries. The goal is to help students learn how to develop and market new products and services in both the private and public sectors. A product development assignment is carried out to reinforce the material covered and to provide realistic examples of how new products are designed, tested and launched.
Unit details and rules
Managing faculty or University school:
Marketing
| Code | MKTG3114 |
|---|---|
| Academic unit | Marketing |
| Credit points | 6 |
|
Prerequisites:
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MKTG1001 or SIEN1000 |
|---|---|
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Corequisites:
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None |
| Prohibitions:
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None |
| Assumed knowledge:
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None |
At the completion of this unit, you should be able to:
- LO1. identify opportunities for new product development
- LO2. utilise creative and analytical techniques to generate new product concepts
- LO3. evaluate a new product concept and prepare an overall assessment prior to a commercial commitment
- LO4. develop an appropriate launch and management plan for a new product
- LO5. evaluate the market success of a new product launch from a strategic, financial and competitive perspective.
Unit availability
This section lists the session, attendance modes and locations the unit is available in. There is a unit outline for each of the unit availabilities, which gives you information about the unit including assessment details and a schedule of weekly activities.
The outline is published 2 weeks before the first day of teaching. You can look at previous outlines for a guide to the details of a unit.
| Session | MoA ? | Location | Outline ? |
|---|---|---|---|
|
Semester 2 2024
|
Normal day | Camperdown/Darlington, Sydney |
Outline unavailable
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Modes of attendance (MoA)
This refers to the Mode of attendance (MoA) for the unit as it appears when you’re selecting your units in Sydney Student. Find more information about modes of attendance on our website.
