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Unit of study_

MKTG3114: New Products Marketing

New products and services are crucial to successful growth and increased profits in many industries. The goal is to help students learn how to develop and market new products and services in both the private and public sectors. A product development assignment is carried out to reinforce the material covered and to provide realistic examples of how new products are designed, tested and launched.

Code MKTG3114
Academic unit Marketing
Credit points 6
Prerequisites:
? 
MKTG1001 or SIEN1000
Corequisites:
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None
Prohibitions:
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None

At the completion of this unit, you should be able to:

  • LO1. identify opportunities for new product development
  • LO2. utilise creative and analytical techniques to generate new product concepts
  • LO3. evaluate a new product concept and prepare an overall assessment prior to a commercial commitment
  • LO4. develop an appropriate launch and management plan for a new product
  • LO5. evaluate the market success of a new product launch from a strategic, financial and competitive perspective.

Unit outlines

Unit outlines will be available 1 week before the first day of teaching for the relevant session.