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Unit of study_

MKTG3122: Marketing and Sustainable Development

2024 unit information

Marketing plays a critical boundary spanning role between the for-profit firm and its various stakeholders. Marketing is also a critical consideration in developing business strategy. As debates continue on the purpose of for-profit business, specifically the shift from a focus solely on shareholders to various stakeholders (e.g., suppliers, customers, employees and broader society), including calls for responsible business and marketing leaders that tackle grand challenges facing the world (e.g., poverty, gender inequality and climate change), it is important that marketers are proactive in shaping these debates and facilitating changes in marketing practice. This unit is designed to critically evaluate the role of marketing theory and practice in engaging with grand challenges as highlighted by the 17 United Nations Sustainable Development Goals (e.g., ending poverty, tackling climate change and addressing gender inequality), at a profit. This unit adopts a holistic perspective of marketing and theories from both consumer behaviour and marketing strategy are used to understand how marketers can engage in facilitating the implementation of the 17 United Nations Sustainable Development Goals within marketing strategy.

Unit details and rules

Managing faculty or University school:

Business (Business School)

Study level Undergraduate
Academic unit Marketing
Credit points 6
Prerequisites:
? 
MKTG1001
Corequisites:
? 
None
Prohibitions:
? 
None
Assumed knowledge:
? 
None

At the completion of this unit, you should be able to:

  • LO1. Reflect on the key challenges and opportunities that marketing faces in implementing the Sustainable Development Goals
  • LO2. Critically evaluate the role of marketing within contemporary for-profit organisations
  • LO3. Engage with the contemporary debates relating to the purpose of for-profit businesses
  • LO4. Apply your knowledge of Sustainable Development Goals in developing persuasive strategic marketing decisions
  • LO5. Engage in robust debates and discussions on key issues relating to the role of Marketing in implementing the UN Sustainable Development Goals

Unit availability

This section lists the session, attendance modes and locations the unit is available in. There is a unit outline for each of the unit availabilities, which gives you information about the unit including assessment details and a schedule of weekly activities.

The outline is published 2 weeks before the first day of teaching. You can look at previous outlines for a guide to the details of a unit.

Session MoA ?  Location Outline ? 
Semester 1 2024
Normal day Camperdown/Darlington, Sydney
Session MoA ?  Location Outline ? 
Semester 1 2021
Normal day Camperdown/Darlington, Sydney
Outline unavailable
Semester 1 2021
Normal day Remote
Outline unavailable
Semester 1 2022
Normal day Remote
Semester 1 2023
Normal day Camperdown/Darlington, Sydney
Semester 1 2023
Normal day Remote

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Modes of attendance (MoA)

This refers to the Mode of attendance (MoA) for the unit as it appears when you’re selecting your units in Sydney Student. Find more information about modes of attendance on our website.

Important enrolment information

Additional advice

This unit relates directly to how Marketing relates to implementing the 17 United Nations Sustainable Development Goals such as poverty, climate change, gender equality and hunger (https://sustainabledevelopment.un.org/?menu=1300). The goal is to facilitate the development of responsible marketing leaders