Useful links
Marketing plays a critical boundary spanning role between the for-profit firm and its various stakeholders. Marketing is also a critical consideration in developing business strategy. As debates continue on the purpose of for-profit business, specifically the shift from a focus solely on shareholders to various stakeholders (e.g., suppliers, customers, employees and broader society), including calls for responsible business and marketing leaders that tackle grand challenges facing the world (e.g., poverty, gender inequality and climate change), it is important that marketers are proactive in shaping these debates and facilitating changes in marketing practice. This unit is designed to critically evaluate the role of marketing theory and practice in engaging with grand challenges as highlighted by the 17 United Nations Sustainable Development Goals (e.g., ending poverty, tackling climate change and addressing gender inequality), at a profit. This unit adopts a holistic perspective of marketing and theories from both consumer behaviour and marketing strategy are used to understand how marketers can engage in facilitating the implementation of the 17 United Nations Sustainable Development Goals within marketing strategy.
Code | MKTG3122 |
---|---|
Academic unit | Marketing |
Credit points | 6 |
Prerequisites:
?
|
MKTG1001 |
---|---|
Corequisites:
?
|
None |
Prohibitions:
?
|
None |
At the completion of this unit, you should be able to:
Unit outlines will be available 2 weeks before the first day of teaching for the relevant session.
Key dates through the academic year, including teaching periods, census, payment deadlines and exams.
Enrolment, course planning, fees, graduation, support services, student IT
Code of Conduct for Students, Conditions of Enrollment, University Privacy Statement, Academic Integrity
Academic appeals process, special consideration, rules and guidelines, advice and support
Policy register, policy search
Scholarships, interest free loans, bursaries, money management
Learning Centre, faculty and school programs, Library, online resources
Student Centre, counselling & psychological services, University Health Service, general health and wellbeing