Outline

Overview

Marketing plays a critical boundary spanning role between the for-profit firm and its various stakeholders. Marketing is also a critical consideration in developing business strategy. As debates continue on the purpose of for-profit business, specifically the shift from a focus solely on shareholders to various stakeholders (e.g., suppliers, customers, employees and broader society), including calls for responsible business and marketing leaders that tackle grand challenges facing the world (e.g., poverty, gender inequality and climate change), it is important that marketers are proactive in shaping these debates and facilitating changes in marketing practice. This unit is designed to critically evaluate the role of marketing theory and practice in engaging with grand challenges as highlighted by the 17 United Nations Sustainable Development Goals (e.g., ending poverty, tackling climate change and addressing gender inequality), at a profit. This unit adopts a holistic perspective of marketing and theories from both consumer behaviour and marketing strategy are used to understand how marketers can engage in facilitating the implementation of the 17 United Nations Sustainable Development Goals within marketing strategy.

Unit details and rules

Unit code	MKTG3122
Academic unit	Marketing
Credit points	6
Prohibitions ?	None
Prerequisites ?	MKTG1001
Corequisites ?	None
Assumed knowledge ?	None
Available to study abroad and exchange students	Yes

Teaching staff

Coordinator	Ranjit Voola, ranjit.voola@sydney.edu.au

Type	Description	Weight	Due	Length
Supervised exam ?	Final exam Written exam	35%	Formal exam period	2 hours
Outcomes assessed:
Participation	Participation n/a	10%	Ongoing	n/a
Outcomes assessed:
Supervised test ?	In-semester test Written	20%	Week 07 Due date: 04 Apr 2023 at 10:00	1 hour
Outcomes assessed:
Assignment	Group project Group written assignment.	20%	Week 12 Due date: 19 May 2023 at 23:59	4000 words
Outcomes assessed:
Presentation	Group presentation n/a	15%	Weekly	20 minutes
Outcomes assessed:
= group assignment ?

Assessment summary

Participation will be used to assess your ability to critically think and reflect about underlying theories, concepts, assumptions, and arguments relating to Business, Marketing and the SDGs. Engaged discussions are critical to this unit as the concepts and ideas are in the early stages of development (e.g., role of busines in society, alleviating social issues and making profits simultaneously). Furthermore, informal debates will be encouraged within lectures and tutorials and your input into these debates will also be counted in the participation marks. You are also encouraged to participate in the discussion on Canvas. Marking Criteria will be made available on Canvas.

Group project: This is a written project. The group is required to apply their knowledge of the SDGs in developing marketing strategy. More details about this assessment as well assessment criteria will be provided on Canvas

Group presentation: The presentation requires you to critique the SDG implementation business/marketing strategy of a company. More guidelines and the assessment criteria will be available on Canvas.

Mid Semester Quiz :This quiz will assess you on the topics and your ability to reflect on the first six weeks. Details as well as marking criteria will be provided on Canvas.

Final exam: The exam will cover all material within the unit. Further details will be provided on Canvas.

Assessment criteria

The University awards common result grades, set out in the Coursework Policy 2014 (Schedule 1).

As a general guide, a high distinction indicates work of an exceptional standard, a distinction a very high standard, a credit a good standard, and a pass an acceptable standard.

Result name	Mark range	Description
High distinction	85 - 100	Awarded when you demonstrate the learning outcomes for the unit at an exceptional standard, as defined by grade descriptors or exemplars outlined by your faculty or school.
Distinction	75 - 84	Awarded when you demonstrate the learning outcomes for the unit at a very high standard, as defined by grade descriptors or exemplars outlined by your faculty or school.
Credit	65 - 74	Awarded when you demonstrate the learning outcomes for the unit at a good standard, as defined by grade descriptors or exemplars outlined by your faculty or school.
Pass	50 - 64	Awarded when you demonstrate the learning outcomes for the unit at an acceptable standard, as defined by grade descriptors or exemplars outlined by your faculty or school.
Fail	0 - 49	When you don’t meet the learning outcomes of the unit to a satisfactory standard.

For more information see sydney.edu.au/students/guide-to-grades.

For more information see guide to grades.

Late submission

In accordance with University policy, these penalties apply when written work is submitted after 11:59pm on the due date:

Deduction of 5% of the maximum mark for each calendar day after the due date.
After ten calendar days late, a mark of zero will be awarded.

Academic integrity

The Current Student website provides information on academic integrity and the resources available to all students. The University expects students and staff to act ethically and honestly and will treat all allegations of academic integrity breaches seriously.

We use similarity detection software to detect potential instances of plagiarism or other forms of academic integrity breach. If such matches indicate evidence of plagiarism or other forms of academic integrity breaches, your teacher is required to report your work for further investigation.

You may only use artificial intelligence and writing assistance tools in assessment tasks if you are permitted to by your unit coordinator, and if you do use them, you must also acknowledge this in your work, either in a footnote or an acknowledgement section.

Studiosity is permitted for postgraduate units unless otherwise indicated by the unit coordinator. The use of this service must be acknowledged in your submission.

Learning support

Simple extensions

If you encounter a problem submitting your work on time, you may be able to apply for an extension of five calendar days through a simple extension.  The application process will be different depending on the type of assessment and extensions cannot be granted for some assessment types like exams.

Special consideration

If exceptional circumstances mean you can’t complete an assessment, you need consideration for a longer period of time, or if you have essential commitments which impact your performance in an assessment, you may be eligible for special consideration or special arrangements.

Special consideration applications will not be affected by a simple extension application.

Using AI responsibly

Co-created with students, AI in Education includes lots of helpful examples of how students use generative AI tools to support their learning. It explains how generative AI works, the different tools available and how to use them responsibly and productively.

Weekly schedule

WK	Topic	Learning activity
Week 01	Introduction, Expectations and Assessments	Lecture (2 hr)
Week 02	Purpose of business and the Role of Marketing in addressing Grand Challenges (SDGs)	Lecture (2 hr)
Week 03	The 17 United Nations Sustainable Development Goals as a framework for Marketers	Lecture (2 hr)
Week 04	Marketing Case studies and the SDGs	Lecture (2 hr)
Week 05	Base of the Pyramid, Marketing, and the SDGs	Lecture (2 hr)
Week 06	Co-creation and implementing the SDGs	Lecture (2 hr)
Week 07	Mid Semester Quiz	Lecture (2 hr)
Week 08	Scalability/ cross-sectoral collaborations and implementing the SDGs	Lecture (2 hr)
Week 09	Jugaad Innovation as mechanism for implementing SDGs	Lecture (2 hr)
Week 10	Marketing Strategy and the SDGs	Lecture (2 hr)
Week 11	Consumer Behaviour and SDGs (Part A)	Lecture (2 hr)
Week 12	Consumer Behaviour and SDGs (Part B)	Lecture (2 hr)
Week 13	Unit Summary and Exam Preperation	Lecture (2 hr)

Attendance and class requirements

Engaged participation, debate is essential in this unit. Contemporary debates about the purpose of business, the role of business in society, how can firms engage with the SDGs and the role of marketing in implementing SDGs are increasing. This would require indepth participation in this unit. I encourage participation in lectures, tutorials and online.

Study commitment

Typically, there is a minimum expectation of 1.5-2 hours of student effort per week per credit point for units of study offered over a full semester. For a 6 credit point unit, this equates to roughly 120-150 hours of student effort in total.

Required readings

The SDGs, the role of marketing in implementing the SDGs are very new to marketing. Therefore, at this stage, no text book exists in this space. Key Readings to complement the lectures and tutorials will be highlighted during the course of the unit.

Learning outcomes

Learning outcomes are what students know, understand and are able to do on completion of a unit of study. They are aligned with the University's graduate qualities and are assessed as part of the curriculum.

Outcomes
Graduate qualities

At the completion of this unit, you should be able to:

LO1. Reflect on the key challenges and opportunities that marketing faces in implementing the Sustainable Development Goals
LO2. Critically evaluate the role of marketing within contemporary for-profit organisations
LO3. Engage with the contemporary debates relating to the purpose of for-profit businesses
LO4. Apply your knowledge of Sustainable Development Goals in developing persuasive strategic marketing decisions
LO5. Engage in robust debates and discussions on key issues relating to the role of Marketing in implementing the UN Sustainable Development Goals

Graduate qualities

The graduate qualities are the qualities and skills that all University of Sydney graduates must demonstrate on successful completion of an award course. As a future Sydney graduate, the set of qualities have been designed to equip you for the contemporary world.

GQ1	Depth of disciplinary expertise Deep disciplinary expertise is the ability to integrate and rigorously apply knowledge, understanding and skills of a recognised discipline defined by scholarly activity, as well as familiarity with evolving practice of the discipline.
GQ2	Critical thinking and problem solving Critical thinking and problem solving are the questioning of ideas, evidence and assumptions in order to propose and evaluate hypotheses or alternative arguments before formulating a conclusion or a solution to an identified problem.
GQ3	Oral and written communication Effective communication, in both oral and written form, is the clear exchange of meaning in a manner that is appropriate to audience and context.
GQ4	Information and digital literacy Information and digital literacy is the ability to locate, interpret, evaluate, manage, adapt, integrate, create and convey information using appropriate resources, tools and strategies.
GQ5	Inventiveness Generating novel ideas and solutions.
GQ6	Cultural competence Cultural Competence is the ability to actively, ethically, respectfully, and successfully engage across and between cultures. In the Australian context, this includes and celebrates Aboriginal and Torres Strait Islander cultures, knowledge systems, and a mature understanding of contemporary issues.
GQ7	Interdisciplinary effectiveness Interdisciplinary effectiveness is the integration and synthesis of multiple viewpoints and practices, working effectively across disciplinary boundaries.
GQ8	Integrated professional, ethical, and personal identity An integrated professional, ethical and personal identity is understanding the interaction between one’s personal and professional selves in an ethical context.
GQ9	Influence Engaging others in a process, idea or vision.

Outcome map

Learning outcomes	Graduate qualities
Learning outcomes

Responding to student feedback

This section outlines changes made to this unit following staff and student reviews.

This will be the third time this unit is being taught. Based on the feedback from 2021 and 2022, we have revised some of the case studies and updated them with the latest SDGs and Marketing literature and practice.

Additional information

This unit relates directly to how Marketing is key to implementing the 17 United Nations Sustainable Development Goals such as poverty, climate change, gender equality, and hunger. The goal is to facilitate the development of responsible marketing leaders. Increasing organizations desire marketers who have a mindset that engages with broader societal issues.

Sustainable Development Goals

Disclaimer

The University reserves the right to amend units of study or no longer offer certain units, including where there are low enrolment numbers.

To help you understand common terms that we use at the University, we offer an online glossary.

Current students

Overview

Overview

Unit details and rules

Teaching staff

Assessment

Assessment

Assessment summary

Assessment criteria

Late submission

Academic integrity

Learning support

Learning support

Simple extensions

Special consideration

Using AI responsibly

Weekly schedule

Weekly schedule

Attendance and class requirements

Study commitment

Required readings

Learning outcomes

Learning outcomes

Graduate qualities

Outcome map

Responding to student feedback

Responding to student feedback

Additional information

Additional information

Disclaimer

On this page

Useful links

Media

Student links

About us

Connect

Current students

MKTG3122: Marketing and Sustainable Development

Semester 1, 2023 [Normal day] - Camperdown/Darlington, Sydney

Overview

Overview

Unit details and rules

Teaching staff

Assessment

Assessment

Assessment summary

Assessment criteria

Late submission

Academic integrity

Learning support

Learning support

Simple extensions

Special consideration

Using AI responsibly

Weekly schedule

Weekly schedule

Attendance and class requirements

Study commitment

Required readings

Learning outcomes

Learning outcomes

Graduate qualities

Outcome map

Responding to student feedback

Responding to student feedback

Additional information

Additional information

Disclaimer

On this page

Useful links

Media

Student links

About us

Connect