In this unit, students learn to transform creative ideas into impactful, sustainable strategies that drive innovation and digital transformation across industries and society. Blending innovation, creativity and entrepreneurial thinking, the unit adopts a challenge-based, experiential learning approach, where students explore how open, social and digital innovation—enabled by emerging technologies—can be harnessed to address real-world business and societal challenges. Students apply tools such as design thinking and lean startup to incubate, validate, and pitch ideas for business and social ventures. Through a hands-on, collaborative approach, they learn to build innovative, viable strategies by integrating opportunity discovery, creative ideation, and business model generation into a cohesive process. By the end of the unit, students will be able to design, test and communicate innovation strategies that generate both commercial and social impact. The unit builds creative confidence, strategic thinking, and collaborative problem-solving - equipping students with the knowledge and practical skills needed to innovate across startups, corporations and other organisational contexts in today’s rapidly evolving digital economy.
Unit details and rules
| Academic unit | Strategy, Innovation and Entrepreneurship |
|---|---|
| Credit points | 6 |
| Prerequisites
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None |
| Corequisites
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DMBA6001 |
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Prohibitions
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None |
| Assumed knowledge
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None |
| Available to study abroad and exchange students | No |
Teaching staff
| Coordinator | Lena Gan, lena.gan@sydney.edu.au |
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