Outline

Overview

This unit introduces students to researching innovation practices in the Australian media industry with application to the Australian Broadcasting Corporation (ABC). Students will apply human-centred design principles to investigating the innovation challenges of public service media in the Australian regulatory and industry environment. Students will research a policy program or product strategy in response to problems identified by the ABC, prepare a management report detailing proposed problem-solving outcomes and present these proposals to media executives. They will work in groups to undertake and present the outcomes of their research. In doing so they will examine a range of professional issues including commercial and contractual practices and intellectual property, and gain proficiency in relevant professional practices such as strategy and policy development.

Unit details and rules

Academic unit	Media and Communications
Credit points	12
Prerequisites ?	None
Corequisites ?	None
Prohibitions ?	None
Assumed knowledge ?	None
Available to study abroad and exchange students	No

Teaching staff

Coordinator	Dominic Knight, dominic.knight@sydney.edu.au
Lecturer(s)	Margaret Cassidy, margaret.cassidy@sydney.edu.au

Assessment

The census date for this unit availability is 31 August 2026

Details
Criteria

Type	Description	Weight	Due	Length	Use of AI
In-person written or creative task	Media diary and innovation review See Canvas for details	25%	Week 03 Due date: 23 Aug 2026 at 23:59	n/a	AI prohibited
Outcomes assessed:
Experimental design	Project plan and literature review Project research plan following the provided template, along with a written literature review (group)	10%	Week 05 Due date: 03 Sep 2026 at 23:59	2500 wds	AI allowed
Outcomes assessed:
Presentation	Project walk-through and draft presentation Two oral presentations with slides to ABC sponsors in Weeks 7 and 10, the first a rough walk-through and the second a more formal presentation of the group's draft presentation. Slides are to be be uploaded by the Sunday night beforehand.	20%	Week 09 Due date: 11 Oct 2026 at 23:59	5 and 10 minutes, equiv. 3000 words	AI allowed
Outcomes assessed:
Portfolio or journal	Draft research report See Canvas for details	0%	Week 12 Due date: 26 Oct 2026 at 23:59	up to 3000 words	AI allowed
Outcomes assessed:
Presentation	Innovation research report and presentation Final research output for ABC, consisting of written report and the research output, which may be submitted as slides or another form to be agreed, plus oral presentation.	45%	Week 12 Due date: 01 Nov 2026 at 23:59	6,000 wd equiv report + slides	AI allowed
Outcomes assessed:
= hurdle task ? = group assignment ?

Assessment summary

Assignment 1 – Media diary entries and innovation review – 20%

For this assignment you will need to fill out a media diary daily for two weeks as indicated in the Canvas instructions, and to critically review one example of media innovation as negotiated with your teacher, ideally choosing a case study that is relevant to your research project.

Assignment 2 – Group research project plan, literature and data review – 10%

This assignment will be completed in groups of three to five students. The team needs to meet weekly and jointly prepare the Project Plan for their Innovation Research Project in accordance with the provided template, and the literature/data review for that project.

The Project Plan will demonstrate that the student team has assigned tasks collaboratively, planned the research goals, timeline and activities, and assessed the effort and resources required to produce all elements of work. It will also show that your team understands the project brief and has identified the methodology that you will use for the research. A key part of the plan is preparing the timeline of assigned tasks to ensure that your team will meet the deadlines for undertaking the research project and preparing the report and presentation.

The literature and data review will demonstrate that your team understands the existing research about your innovation topic, and can identify the research gap your project will address.

Assignment 3 – Group project report update – 15%

This assignment will be completed in groups of three to five students. Each innovation research project includes analysis and problem solving based on a problem identified by the ABC. Each project requires the student team to regularly meet in and outside class and go through a number of well-known research analysis and innovation processes to complete their research and reporting obligations.

The students will present their work-in-progress to the teacher and the ABC Sponsor on two occasions. In Week 7, they will present a rough work-in-progress plan that shows the overall structure of their presentation, to demonstrate that they have a plan that will result in a meaningful answer to their research question. They will also present the results of the first phase of their research, in order to allow discussion and iteration.

In Week 10, they will present a longer draft version of their presentation including their second wave of research for discussion and potential further iteration.

These updates will be in class to demonstrate that the student team is meeting, completing the Project Plan and is on target to complete the Innovation Research Report and presentation by the due date.

Assignment 4 – Individual reflection

This is a secure assessment that will be produced in-class in Week 12. Students will take half an hour to write a reflection that addresses the group process to date, the successes and challenges experienced, and the student's contribution to, and overall experience with, the project. It will assist with resolving any internal problems that may have developed, and also enable students to reflect on the lessons they have learned during this work-integrated unit.

Assignment 5 – Group innovation research report 45%

This final assignment is the culmination of the semester's work, and will be completed in groups of three to five students. Each Innovation Research Project includes analysis and problem solving to answer research questions developed by the students in response to problems and priorities identified by the ABC.

The Innovation Research Report is a major report to ABC management demonstrating the research undertaken by the student team. As a management report, it needs to be relevant, engaging and detailed in the discussion of results and the communication of conclusions. Infographics should be included to make information clear and easy to understand.

The team will also deliver an oral presentation to the ABC Sponsors which may include slides and other forms of research output as negotiated with the teachers during the project's evolution. All of the materials produced will be submitted for assessment, and also provided to the ABC.

Assessment criteria

Grade descriptors

High Distinction	85-100	Work of outstanding quality, demonstrating an excellent standard of written English and superior standard of criticism, logical argument, interpretation of materials and/or use of methodology. Evidence of extensive research and use of primary sources, a thoughtful structure, substantial additional work and independent learning. This grade may be given to recognise particular originality or creativity.
Distinction	75-84	Work of superior quality, demonstrating a strong command of language, excellent grasp of argument and critique, solid methodology, efficient organisation and selectivity of content. Evidence of highly relevant research, additional work and independent learning.
Credit	65-84	A sound performance, competent and appropriate. Work that is well written and demonstrates good research skills. Demonstrates a clear grasp of the basic skills (argument, critique and methodology) and presentation of knowledge. Work of good quality, showing more than satisfactory achievement.
Pass	50-64	A satisfactory attempt to meet the demands of the assignment. Demonstrates understanding and command of basic skills and core knowledge. The assignment may have significant weaknesses, or may not be wholly successful or coherent, but shows at least satisfactory achievement in more important aspects.
Fail	0-49	A grade at this level indicates work of overall unsatisfactory to poor quality with no originality or ambition. Its expression, technical standard, content and structure will be weak. There will be little or no evidence of original research.
Academic Fail	0	Incomplete submission of work. All assessment work must be submitted in this unit to pass.

For more information see guide to grades.

Use of generative artificial intelligence (AI)

You can use generative AI tools for open assessments. Restrictions on AI use apply to secure, supervised assessments used to confirm if students have met specific learning outcomes.

Refer to the assessment table above to see if AI is allowed, for assessments in this unit and check Canvas for full instructions on assessment tasks and AI use.

If you use AI, you must always acknowledge it. Misusing AI may lead to a breach of the Academic Integrity Policy.

Visit the Current Students website for more information on AI in assessments, including details on how to acknowledge its use.

Late submission

In accordance with University policy, these penalties apply when written work is submitted after 11:59pm on the due date:

Deduction of 5% of the maximum mark for each calendar day after the due date.
After ten calendar days late, a mark of zero will be awarded.

This unit has an exception to the standard University policy or supplementary information has been provided by the unit coordinator. This information is displayed below:

5% per day with a maximum of ten days late, as per FASS standard. Simple extensions are not available beyond Assignment 1, and special consideration will be required if students or groups miss in-class assessments.

Academic integrity

The University expects students to act ethically and honestly and will treat all allegations of academic integrity breaches seriously.

Our website provides information on academic integrity and the resources available to all students. This includes advice on how to avoid common breaches of academic integrity. Ensure that you have completed the Academic Honesty Education Module (AHEM) which is mandatory for all commencing coursework students

Penalties for serious breaches can significantly impact your studies and your career after graduation. It is important that you speak with your unit coordinator if you need help with completing assessments.

Visit the Current Students website for more information on AI in assessments, including details on how to acknowledge its use.

Learning support

Simple extensions

If you encounter a problem submitting your work on time, you may be able to apply for an extension of five calendar days through a simple extension.  The application process will be different depending on the type of assessment and extensions cannot be granted for some assessment types like exams.

Special consideration

If exceptional circumstances mean you can’t complete an assessment, you need consideration for a longer period of time, or if you have essential commitments which impact your performance in an assessment, you may be eligible for special consideration or special arrangements.

Special consideration applications will not be affected by a simple extension application.

Using AI responsibly

Co-created with students, AI in Education includes lots of helpful examples of how students use generative AI tools to support their learning. It explains how generative AI works, the different tools available and how to use them responsibly and productively.

Support for students

The Support for Students Policy reflects the University’s commitment to supporting students in their academic journey and making the University safe for students. It is important that you read and understand this policy so that you are familiar with the range of support services available to you and understand how to engage with them.

The University uses email as its primary source of communication with students who need support under the Support for Students Policy. Make sure you check your University email regularly and respond to any communications received from the University.

Learning resources and detailed information about weekly assessment and learning activities can be accessed via Canvas. It is essential that you visit your unit of study Canvas site to ensure you are up to date with all of your tasks.

If you are having difficulties completing your studies, or are feeling unsure about your progress, we are here to help. You can access the support services offered by the University at any time:

Support and Services (including health and wellbeing services, financial support and learning support)
Course planning and administration
Meet with an Academic Adviser

Weekly schedule

WK	Topic	Learning activity
Week 01	Introduction to the Australian Broadcasting Corporation, and overview of its broadcasting and publishing activities, innovation projects and strategic priorities	Lecture (1.5 hr)
Week 01	Introduction to the Australian Broadcasting Corporation, and overview of its broadcasting and publishing activities, innovation projects and strategic priorities	Tutorial (1.5 hr)
Week 02	Applying design thinking and innovation theory to the ABC, and understanding it as a public service broadcaster	Lecture (1.5 hr)
Week 02	Applying design thinking and innovation theory to the ABC, and understanding it as a public service broadcaster	Tutorial (1.5 hr)
Week 03	Media innovation case studies and project management, and outline of research methods	Lecture (1.5 hr)
Week 03	Media innovation case studies and project management, and outline of research methods	Tutorial (1.5 hr)
Week 04	Introduction to professional issues and practices – strategy, policy and commercial.	Lecture (1.5 hr)
Week 04	Introduction to professional issues and practices – strategy, policy and commercial.	Tutorial (1.5 hr)
Week 05	Innovation project management and research.	Lecture (1.5 hr)
Week 05	Innovation project management and research.	Tutorial (1.5 hr)
Week 06	Diversity in practice, and analysing and presenting data.	Lecture (1.5 hr)
Week 06	Diversity in practice, and analysing and presenting data.	Tutorial (1.5 hr)
Week 07	Presentation draft walk-through and iteration with ABC sponsors.	Lecture (1.5 hr)
Week 07	Presentation draft walk-through and iteration with ABC sponsors.	Tutorial (1.5 hr)
Week 08	Professional research paper analysis and writing skills workshop.	Lecture (1.5 hr)
Week 08	Professional research paper analysis and writing skills workshop.	Tutorial (1.5 hr)
Week 09	Group project update and review with lecturers	Lecture (1.5 hr)
Week 09	Group project update and review with lecturers	Tutorial (1.5 hr)
Week 10	Draft presentations to ABC sponsors, discussion and feedback from ABC sponsors	Lecture (1.5 hr)
Week 10	Draft presentations to ABC sponsors, discussion and feedback from ABC sponsors	Tutorial (1.5 hr)
Week 11	Crafting strategic insights, recommendations and executive summaries.	Lecture (1.5 hr)
Week 11	Crafting strategic insights, recommendations and executive summaries.	Tutorial (1.5 hr)
Week 12	Draft research report feedback and analysis, and course reflection	Lecture (1.5 hr)
Week 12	Draft research report feedback and analysis, and course reflection	Tutorial (1.5 hr)
Week 13	Final innovation report presentations to the ABC	Lecture (1.5 hr)
Week 13	Final innovation report presentations to the ABC	Tutorial (1.5 hr)

Attendance and class requirements

90% attendance is required at both seminars and workshops. Attendance at group presentations and completing the Week 12 in-class individual reflection is mandatory unless you have approved special consideration. All assignments must be submitted to pass this unit.

Groups must meet weekly during semester outside class, and teachers will monitor this.

Group members are required to divide their workloads evenly and fairly. Where there is group conflict, students' individual reflections (completed in class in Week 12) will be used as the first step towards assessing group performance and resolving issues. Where problems are identified, group members' marks may be adjusted on an individual basis, and all group members may be asked to complete a peer review process in addition to the set assignments.

Study commitment

Typically, there is a minimum expectation of 1.5-2 hours of student effort per week per credit point for units of study offered over a full semester. For a 12 credit point unit, this equates to roughly 240-300 hours of student effort in total.

Required readings

An initial reading list will be provided in Canvas to provide a broad background, and additional relevant readings will be supplied as each group's project evolves.

Learning outcomes

Learning outcomes are what students know, understand and are able to do on completion of a unit of study. They are aligned with the University's graduate qualities and are assessed as part of the curriculum.

Outcomes
Graduate qualities

At the completion of this unit, you should be able to:

LO1. identify and apply the relevant principles of human-centred design to researching ABC innovation challenges
LO2. demonstrate a critical understanding of the objectives and ethos of Australian public service media, key to developing innovation that responds to the impact of economic, political, cultural and socio-technological change
LO3. work in collaboration as part of an inter-disciplinary team to undertake independent research and prepare a research innovation report in a suitable format for a policy, program or product
LO4. demonstrate presentation skills in delivering research report outcomes to senior media management.
LO5. understand and apply professional concepts and practices such as media innovation, commercial-in-confidence, contracts, intellectual property, strategy and policy development.
LO6. demonstrate the ability to respectfully and successfully communicate across cultures, showing in particular an understanding of Aboriginal and Torres Strait Islander cultures, knowledge systems, and issues.

Graduate qualities

The graduate qualities are the qualities and skills that all University of Sydney graduates must demonstrate on successful completion of an award course. As a future Sydney graduate, the set of qualities have been designed to equip you for the contemporary world.

GQ1	Depth of disciplinary expertise Deep disciplinary expertise is the ability to integrate and rigorously apply knowledge, understanding and skills of a recognised discipline defined by scholarly activity, as well as familiarity with evolving practice of the discipline.
GQ2	Critical thinking and problem solving Critical thinking and problem solving are the questioning of ideas, evidence and assumptions in order to propose and evaluate hypotheses or alternative arguments before formulating a conclusion or a solution to an identified problem.
GQ3	Oral and written communication Effective communication, in both oral and written form, is the clear exchange of meaning in a manner that is appropriate to audience and context.
GQ4	Information and digital literacy Information and digital literacy is the ability to locate, interpret, evaluate, manage, adapt, integrate, create and convey information using appropriate resources, tools and strategies.
GQ5	Inventiveness Generating novel ideas and solutions.
GQ6	Cultural competence Cultural Competence is the ability to actively, ethically, respectfully, and successfully engage across and between cultures. In the Australian context, this includes and celebrates Aboriginal and Torres Strait Islander cultures, knowledge systems, and a mature understanding of contemporary issues.
GQ7	Interdisciplinary effectiveness Interdisciplinary effectiveness is the integration and synthesis of multiple viewpoints and practices, working effectively across disciplinary boundaries.
GQ8	Integrated professional, ethical, and personal identity An integrated professional, ethical and personal identity is understanding the interaction between one’s personal and professional selves in an ethical context.
GQ9	Influence Engaging others in a process, idea or vision.

Outcome map

Learning outcomes	Graduate qualities
Learning outcomes

Responding to student feedback

This section outlines changes made to this unit following staff and student reviews.

This 12 credit point unit is an experience in collaborative industry research. It has evolved significantly over the years in response to student feedback, and in 2026 we have redesigned the unit to provide: – more regular meetings and feedback from with ABC sponsors – more flexibility in the research question, overall design and form of the students’ projects – less time spent on lectures and more time for small group discussion allowing for more direct project guidance from teachers – a more modular approach to teaching that avoids repetition of material that students have covered previously and instead covers a range of topics that cover gaps in students' knowledge or relevant to each individual research project

Additional information

Additional costs

There are no additional costs for this unit.

Site visit guidelines

This unit will likely involve one or more visits to the ABC Ultimo Centre, including in the first week. In the event of an ABC site visit, this class will follow NSW government and ABC COVID-19 physical distancing requirements. Students will be required to supply personal details such as their mobile phone numbers and email addresses to the ABC in order to gain access, and must obey the directions of ABC staff while on-site.

Work, health and safety

This face-to-face class will practice personal hygiene in line with University WHS requirements, including testing for COVID19 when presenting symptoms and seeking special consideration if testing positive and unable to attend group meetings or class.

Disclaimer

Important: the University of Sydney regularly reviews units of study and reserves the right to change the units of study available annually. To stay up to date on available study options, including unit of study details and availability, refer to the relevant handbook.

To help you understand common terms that we use at the University, we offer an online glossary.

Current students

Overview

Overview

Unit details and rules

Teaching staff

Assessment

Assessment

Assessment summary

Assessment criteria

Use of generative artificial intelligence (AI)

Late submission

Academic integrity

Learning support

Learning support

Simple extensions

Special consideration

Using AI responsibly

Support for students

Weekly schedule

Weekly schedule

Attendance and class requirements

Study commitment

Required readings

Learning outcomes

Learning outcomes

Graduate qualities

Outcome map

Responding to student feedback

Responding to student feedback

Additional information

Additional information

Additional costs

Site visit guidelines

Work, health and safety

Disclaimer

On this page

Useful links

FASS4903: ABC Innovation Research Project Unit

Semester 2, 2026 [Normal day] - Camperdown/Darlington, Sydney

Overview

Overview

Unit details and rules

Teaching staff

Assessment

Assessment

Assessment summary

Assessment criteria

Use of generative artificial intelligence (AI)

Late submission

Academic integrity

Learning support

Learning support

Simple extensions

Special consideration

Using AI responsibly

Support for students

Weekly schedule

Weekly schedule

Attendance and class requirements

Study commitment

Required readings

Learning outcomes

Learning outcomes

Graduate qualities

Outcome map

Responding to student feedback

Responding to student feedback

Additional information

Additional information

Additional costs

Site visit guidelines

Work, health and safety

Disclaimer

On this page

Useful links