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Unit of study_
FASS4903: ABC Innovation Research Project Unit
This unit introduces students to researching innovation practices in the Australian media industry with application to the Australian Broadcasting Corporation (ABC). Students will apply human-centred design principles to investigating the innovation challenges of public service media in the Australian regulatory and industry environment. Students will research a policy program or product strategy in response to problems identified by the ABC, prepare a management report detailing proposed problem-solving outcomes and present these proposals to media executives. They will work in groups to undertake and present the outcomes of their research. In doing so they will examine a range of professional issues including commercial and contractual practices and intellectual property, and gain proficiency in relevant professional practices such as strategy and policy development.
| Code | FASS4903 |
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| Academic unit | Media and Communications |
| Credit points | 12 |
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Prerequisites:
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None |
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Corequisites:
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None |
| Prohibitions:
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None |
At the completion of this unit, you should be able to:
- LO1. identify and apply the relevant principles of human-centred design to researching ABC innovation challenges
- LO2. demonstrate a critical understanding of the objectives and ethos of Australian public service media, key to developing innovation that responds to the impact of economic, political, cultural and socio-technological change
- LO3. work in collaboration as part of an inter-disciplinary team to undertake independent research and prepare a research innovation report in a suitable format for a policy, program or product
- LO4. demonstrate presentation skills in delivering research report outcomes to senior media management.
- LO5. understand and apply professional concepts and practices such as media innovation, commercial-in-confidence, contracts, intellectual property, strategy and policy development.
Unit outlines
Unit outlines will be available 1 week before the first day of teaching for the relevant session.
- Semester 2, 2023 [Normal day] - Camperdown/Darlington, Sydney
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