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Unit of study_

FASS4903: ABC Innovation Research Project Unit

This unit introduces students to researching innovation practices in the Australian media industry with application to the Australian Broadcasting Corporation (ABC). Students will apply human-centred design principles to investigating the innovation challenges of public service media in the Australian regulatory and industry environment. Students will research a policy program or product strategy in response to problems identified by the ABC, prepare a management report detailing proposed problem-solving outcomes and present these proposals to media executives. They will work in groups to undertake and present the outcomes of their research. In doing so they will examine a range of professional issues including commercial and contractual practices and intellectual property, and gain proficiency in relevant professional practices such as strategy and policy development.

Code FASS4903
Academic unit Media and Communications
Credit points 12
Prerequisites:
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None
Corequisites:
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None
Prohibitions:
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None

At the completion of this unit, you should be able to:

  • LO1. identify and apply the relevant principles of human-centred design to researching ABC innovation challenges
  • LO2. demonstrate a critical understanding of the objectives and ethos of Australian public service media, key to developing innovation that responds to the impact of economic, political, cultural and socio-technological change
  • LO3. work in collaboration as part of an inter-disciplinary team to undertake independent research and prepare a research innovation report in a suitable format for a policy, program or product
  • LO4. demonstrate presentation skills in delivering research report outcomes to senior media management.
  • LO5. understand and apply professional concepts and practices such as media innovation, commercial-in-confidence, contracts, intellectual property, strategy and policy development.

Unit outlines

Unit outlines will be available 1 week before the first day of teaching for the relevant session.