Skip to main content
Unit of study_

IBUS6019: Strategy and Emerging Markets

Do you have an Emerging Market Strategy? This is a question that an increasingly large number of company managers, especially in the developed western world, are trying to answer. This unit lays the foundations of strategy making in emerging markets, with an emphasis on four of the largest emerging markets of the world today - Brazil, Russia, India and China - often termed as the BRIC countries. Utilising frameworks from mainstream strategy and international business disciplines, the unit analyses emerging markets from the perspective of primarily two simultaneous phenomena - multinationals from developed markets trying to tap into emerging markets, and companies from emerging markets globalising their operations and consequently changing the global competitive landscape.

Code IBUS6019
Academic unit International Business
Credit points 6
Prerequisites:
? 
None
Corequisites:
? 
None
Prohibitions:
? 
None

At the completion of this unit, you should be able to:

  • LO1. apply concepts and theoretical frameworks covered in this unit to formulate strategies to leverage emerging markets for international business
  • LO2. research, evaluate and interpret data, collected through research or provided in class, to identify relevant issues and new business opportunities for international managers in emerging markets
  • LO3. apply concepts and theoretical frameworks covered in this unit to propose well-justified solutions or make strategic choices to issues faced by business managers in emerging markets
  • LO4. lead and/or contribute to well informed and insightful presentations or analytical discussions on strategies to leverage emerging markets for international business.

Unit outlines

Unit outlines will be available 1 week before the first day of teaching for the relevant session.