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Unit of study_

IBUS6019: Strategy and Emerging Markets

Do you have an Emerging Market Strategy? This is a question that an increasingly large number of company managers, especially in the developed western world, are trying to answer. This unit lays the foundations of strategy making in emerging markets, with an emphasis on four of the largest emerging markets of the world today - Brazil, Russia, India and China - often termed as the BRIC countries. Utilising frameworks from mainstream strategy and international business disciplines, the unit analyses emerging markets from the perspective of primarily two simultaneous phenomena - multinationals from developed markets trying to tap into emerging markets, and companies from emerging markets globalising their operations and consequently changing the global competitive landscape.


Academic unit International Business
Unit code IBUS6019
Unit name Strategy and Emerging Markets
Session, year
Semester 1, 2021
Attendance mode Normal day
Location Remote
Credit points 6

Enrolment rules

Available to study abroad and exchange students


Teaching staff and contact details

Coordinator Sangeeta Ray,
Type Description Weight Due Length
Final exam (Take-home short release) Type D final exam Final exam
Take-home exam (Type D) with extended answers submitted to Turnitin
45% Formal exam period 3 hours (including reading time)
Outcomes assessed: LO1 LO3
Presentation group assignment Class leadership presentation
Oral presentation
10% Week 04 15 minutes
Outcomes assessed: LO1 LO4 LO3 LO2
Small test Mid-Term Test
MCQ and/or short text-based answers
15% Week 08 1h
Outcomes assessed: LO1 LO3
Assignment group assignment Case analysis
Oral and written task
20% Week 09 1500 words
Outcomes assessed: LO1 LO4 LO3 LO2
Small continuous assessment In-class activity and quiz
Quiz, Q&A
10% Weekly Ongoing
Outcomes assessed: LO1 LO4 LO3 LO2
group assignment = group assignment ?
Type D final exam = Type D final exam ?
  • Case analysis: Students in groups of 5/6 are expected to analyse real-life cases over weeks 9-12. Each group will prepare for in-class case discussions and submit a written analysis of assigned cases. Groups are required to draw on disciplinary knowledge and critical thinking skills to analyse assigned cases, focusing on catch up and internationalisation strategies pursued by emerging market firms.
  • Class leadership presentation: Students in groups of 5/6 are expected to make one presentation between weeks 4-7. The presentation and report will be linked to the topic of the lecture/readings for the previous week. Broadly, you will have to research on a firm of your choice from a developed country that has entered an emerging economy after 1995 and present on a specific strategic initiative linked to emerging markets.
  • In-class activity and quiz: This small continuous assessment/ interactive in-class activity requires students to complete online quizzes (MCQ or answer short questions) related to lecture topics all through the semester. This assessment is a disaggregated activity spread out across the semester as short, marked quizzes on Canvas, followed by an in-class discussion where students explain their choice of answers. 
  • Mid-semester Test: This online open book test conducted during scheduled class time will assess students’ familiarity with, and their ability to apply key concepts covered in the unit. Questions will typically involve scenarios faced by business managers engaging with emerging markets.
  • Final exam: This Take-home exam (Type D) involving extended (essay-type) answers that must be submitted to Turnitin, will be conducted during the scheduled formal exam period. The exam will assess students’ in-depth knowledge of the core content and their ability to think critically and synthesise detailed comprehensive answers combining multiple perspectives covered in the unit.

Detailed information for each assessment can be found on Canvas.

Assessment criteria

The University awards common result grades, set out in the Coursework Policy 2014 (Schedule 1).

As a general guide, a high distinction indicates work of an exceptional standard, a distinction a very high standard, a credit a good standard, and a pass an acceptable standard.

Result name

Mark range


High distinction

85 - 100

Awarded when you demonstrate the learning outcomes for the unit at an exceptional standard, as defined by grade descriptors or exemplars outlined by your faculty or school. 


75 - 84

Awarded when you demonstrate the learning outcomes for the unit at a very high standard, as defined by grade descriptors or exemplars outlined by your faculty or school.


65 - 74

Awarded when you demonstrate the learning outcomes for the unit at a good standard, as defined by grade descriptors or exemplars outlined by your faculty or school.


50 - 64

Awarded when you demonstrate the learning outcomes for the unit at an acceptable standard, as defined by grade descriptors or exemplars outlined by your faculty or school. 


0 - 49

When you don’t meet the learning outcomes of the unit to a satisfactory standard.

For more information see

Late submission

In accordance with University policy, these penalties apply when written work is submitted after 11:59pm on the due date:

  • Deduction of 5% of the maximum mark for each calendar day after the due date.
  • After ten calendar days late, a mark of zero will be awarded.

Special consideration

If you experience short-term circumstances beyond your control, such as illness, injury or misadventure or if you have essential commitments which impact your preparation or performance in an assessment, you may be eligible for special consideration or special arrangements.

Academic integrity

The Current Student website provides information on academic honesty, academic dishonesty, and the resources available to all students.

The University expects students and staff to act ethically and honestly and will treat all allegations of academic dishonesty or plagiarism seriously.

We use similarity detection software to detect potential instances of plagiarism or other forms of academic dishonesty. If such matches indicate evidence of plagiarism or other forms of dishonesty, your teacher is required to report your work for further investigation.

WK Topic Learning activity Learning outcomes
Week 01 Introduction and overview: International business and emerging markets (EMs) Seminar (3 hr)  
Week 02 EMs: opportunities and challenges Seminar (3 hr) LO3
Week 03 Institutional environment in EMs Seminar (3 hr) LO1 LO3
Week 04 Exploiting EMs Seminar (3 hr) LO1 LO2 LO3 LO4
Week 05 Exploiting EMs: lessons from business groups Seminar (3 hr) LO1 LO2 LO3 LO4
Week 06 GVCs and leveraging EMs for global advantages Seminar (3 hr) LO1 LO2 LO3 LO4
Week 07 Catch-up by EMNEs Seminar (3 hr) LO1 LO2 LO3 LO4
Week 08 Internationalisation of EMNE: theoretical perspectives Seminar (3 hr) LO1 LO2 LO3 LO4
Week 09 Internationalisation of EMNE Seminar (3 hr) LO1 LO2 LO3 LO4
Week 10 China: Corporate structure and management system Seminar (3 hr) LO1 LO2 LO3 LO4
Week 11 India: Corporate structure and management system Seminar (3 hr) LO1 LO2 LO3 LO4
Week 12 Bottom of the Pyramid Markets Seminar (3 hr) LO1 LO2 LO3 LO4
Week 13 Innovation Strategy for Emerging Markets Seminar (3 hr) LO1 LO3

Attendance and class requirements

Lecture recordings: All lectures and seminars are recorded and will be available on Canvas for student use. Please note the Business School does not own the system and cannot guarantee that the system will operate or that every class will be recorded.

Study commitment

Typically, there is a minimum expectation of 1.5-2 hours of student effort per week per credit point for units of study offered over a full semester. For a 6 credit point unit, this equates to roughly 120-150 hours of student effort in total.

Required readings

All readings for this unit can be accessed through the Library eReserve, available on Canvas.

Learning outcomes are what students know, understand and are able to do on completion of a unit of study. They are aligned with the University’s graduate qualities and are assessed as part of the curriculum.

At the completion of this unit, you should be able to:

  • LO1. apply concepts and theoretical frameworks covered in this unit to formulate strategies to leverage emerging markets for international business
  • LO2. research, evaluate and interpret data, collected through research or provided in class, to identify relevant issues and new business opportunities for international managers in emerging markets
  • LO3. apply concepts and theoretical frameworks covered in this unit to propose well-justified solutions or make strategic choices to issues faced by business managers in emerging markets
  • LO4. lead and/or contribute to well informed and insightful presentations or analytical discussions on strategies to leverage emerging markets for international business.

Graduate qualities

The graduate qualities are the qualities and skills that all University of Sydney graduates must demonstrate on successful completion of an award course. As a future Sydney graduate, the set of qualities have been designed to equip you for the contemporary world.

GQ1 Depth of disciplinary expertise

Deep disciplinary expertise is the ability to integrate and rigorously apply knowledge, understanding and skills of a recognised discipline defined by scholarly activity, as well as familiarity with evolving practice of the discipline.

GQ2 Critical thinking and problem solving

Critical thinking and problem solving are the questioning of ideas, evidence and assumptions in order to propose and evaluate hypotheses or alternative arguments before formulating a conclusion or a solution to an identified problem.

GQ3 Oral and written communication

Effective communication, in both oral and written form, is the clear exchange of meaning in a manner that is appropriate to audience and context.

GQ4 Information and digital literacy

Information and digital literacy is the ability to locate, interpret, evaluate, manage, adapt, integrate, create and convey information using appropriate resources, tools and strategies.

GQ5 Inventiveness

Generating novel ideas and solutions.

GQ6 Cultural competence

Cultural Competence is the ability to actively, ethically, respectfully, and successfully engage across and between cultures. In the Australian context, this includes and celebrates Aboriginal and Torres Strait Islander cultures, knowledge systems, and a mature understanding of contemporary issues.

GQ7 Interdisciplinary effectiveness

Interdisciplinary effectiveness is the integration and synthesis of multiple viewpoints and practices, working effectively across disciplinary boundaries.

GQ8 Integrated professional, ethical, and personal identity

An integrated professional, ethical and personal identity is understanding the interaction between one’s personal and professional selves in an ethical context.

GQ9 Influence

Engaging others in a process, idea or vision.

Outcome map

Learning outcomes Graduate qualities
Minor changes have been made to this unit to make it more interactive for an online mode of delivery as suggested in the student feedback

Unit Coordinator contact details and consultation hours are available on Canvas.

Detailed information for each assessment task will be made available on Canvas and also provided in class.


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