Unit outline_

IBUS6019: Strategy and Emerging Markets

Semester 2, 2026 [Normal day] - Camperdown/Darlington, Sydney

How do firms formulate and sustain strategy in environments characterised by institutional complexity, volatility, and uneven development? This unit examines strategic decision-making in emerging market contexts through a rigorous multilevel perspective, integrating key theories from international business and strategy, including institutional theory and industrial organisation at the environmental level, the resource-based view at the firm level, and transaction cost economics at the activity level. These perspectives are used to analyse how location-specific conditions shape strategic choices related to internationalisation. The unit adopts a comparative and conceptual strategy-based approach rather than focusing on countries or regions. Students will engage with complex and often ambiguous strategic problems and be expected to integrate multiple theoretical perspectives. The unit is analytically intensive and places significant demands on students’ ability to work with theoretical ambiguity, challenge established frameworks and construct defensible arguments in complex and uncertain strategic settings.

Unit details and rules

Academic unit International Business
Credit points 6
Prerequisites
? 
None
Corequisites
? 
None
Prohibitions
? 
None
Assumed knowledge
? 

None

Available to study abroad and exchange students

Yes

Teaching staff

Coordinator Bo Nielsen, bo.nielsen@sydney.edu.au
The census date for this unit availability is 31 August 2026
Type Description Weight Due Length Use of AI
Written exam Final exam
Case-based exam.
50% Formal exam period 3 hours AI prohibited
Outcomes assessed: LO1 LO2 LO4
In-class quiz Early Feedback Task Skill test
In class quizz
5% Week 03 10-15 min - MC plus open answe questions AI allowed
Outcomes assessed: LO4
Written work Individual Assignment
Written task
25% Week 12
Due date: 02 Nov 2026 at 15:00
Max 4000 words ex ref+appendix AI allowed
Outcomes assessed: LO1 LO2 LO4
Case studies group assignment Group presentation
Oral presentation
20% Weekly 30 minutes AI allowed
Outcomes assessed: LO1 LO2 LO3 LO4
group assignment = group assignment ?
early feedback task = early feedback task ?

Assessment summary

  • Individual Assignment: Multilevel analysis of company internationalization strategy to/from emerging markets.
  • Group Presentation: Develop and present a multilevel analysis based on case study. Includes Q&A. 
  • Skill Test: Students are quizzed on their understanding of the multilevel framework presented in week 2. 
  • Final exam: 3 hour individual exam. Multilevel analysis of a case study. Use of AI and automated writing tools is not permitted in this assessment.

Detailed information for each assessment can be found on Canvas.

Assessment criteria

The University awards common result grades, set out in the Coursework Policy (Schedule 1).

As a general guide, a high distinction indicates work of an exceptional standard, a distinction a very high standard, a credit a good standard, and a pass an acceptable standard.

Result name

Mark range

Description

High distinction

85 - 100

Awarded when you demonstrate the learning outcomes for the unit at an exceptional standard, as defined by grade descriptors or exemplars outlined by your faculty or school. 

Distinction

75 - 84

Awarded when you demonstrate the learning outcomes for the unit at a very high standard, as defined by grade descriptors or exemplars outlined by your faculty or school.

Credit

65 - 74

Awarded when you demonstrate the learning outcomes for the unit at a good standard, as defined by grade descriptors or exemplars outlined by your faculty or school.

Pass

50 - 64

Awarded when you demonstrate the learning outcomes for the unit at an acceptable standard, as defined by grade descriptors or exemplars outlined by your faculty or school. 

Fail

0 - 49

When you don’t meet the learning outcomes of the unit to a satisfactory standard.

For more information see guide to grades.

Use of generative artificial intelligence (AI)

You can use generative AI tools for open assessments. Restrictions on AI use apply to secure, supervised assessments used to confirm if students have met specific learning outcomes.

Refer to the assessment table above to see if AI is allowed, for assessments in this unit and check Canvas for full instructions on assessment tasks and AI use.

If you use AI, you must always acknowledge it. Misusing AI may lead to a breach of the Academic Integrity Policy.

Visit the Current Students website for more information on AI in assessments, including details on how to acknowledge its use.

Late submission

In accordance with University policy, these penalties apply when written work is submitted after 11:59pm on the due date:

  • Deduction of 5% of the maximum mark for each calendar day after the due date.
  • After ten calendar days late, a mark of zero will be awarded.

Academic integrity

The University expects students to act ethically and honestly and will treat all allegations of academic integrity breaches seriously.

Our website provides information on academic integrity and the resources available to all students. This includes advice on how to avoid common breaches of academic integrity. Ensure that you have completed the Academic Honesty Education Module (AHEM) which is mandatory for all commencing coursework students

Penalties for serious breaches can significantly impact your studies and your career after graduation. It is important that you speak with your unit coordinator if you need help with completing assessments.

Visit the Current Students website for more information on AI in assessments, including details on how to acknowledge its use.

Simple extensions

If you encounter a problem submitting your work on time, you may be able to apply for an extension of five calendar days through a simple extension.  The application process will be different depending on the type of assessment and extensions cannot be granted for some assessment types like exams.

Special consideration

If exceptional circumstances mean you can’t complete an assessment, you need consideration for a longer period of time, or if you have essential commitments which impact your performance in an assessment, you may be eligible for special consideration or special arrangements.

Special consideration applications will not be affected by a simple extension application.

Using AI responsibly

Co-created with students, AI in Education includes lots of helpful examples of how students use generative AI tools to support their learning. It explains how generative AI works, the different tools available and how to use them responsibly and productively.

Support for students

The Support for Students Policy reflects the University’s commitment to supporting students in their academic journey and making the University safe for students. It is important that you read and understand this policy so that you are familiar with the range of support services available to you and understand how to engage with them.

The University uses email as its primary source of communication with students who need support under the Support for Students Policy. Make sure you check your University email regularly and respond to any communications received from the University.

Learning resources and detailed information about weekly assessment and learning activities can be accessed via Canvas. It is essential that you visit your unit of study Canvas site to ensure you are up to date with all of your tasks.

If you are having difficulties completing your studies, or are feeling unsure about your progress, we are here to help. You can access the support services offered by the University at any time:

Support and Services (including health and wellbeing services, financial support and learning support)
Course planning and administration
Meet with an Academic Adviser

WK Topic Learning activity Learning outcomes
Week 01 Strategy in Emerging Markets and Frontier Domains Seminar (3 hr) LO1
Week 02 Analytical Methods for Ambiguous Strategy Problems Seminar (3 hr) LO1 LO4
Week 03 Institutions, Governments, and Rule Formation Seminar (3 hr) LO1 LO2 LO3 LO4
Week 04 Why Firms Enter, Avoid, or Exit Emerging Markets Seminar (3 hr) LO1 LO2 LO3 LO4
Week 05 Where to go abroad: Location choice Seminar (3 hr) LO1 LO2 LO3 LO4
Week 06 Entry Modes and Governance under Institutional Voids Seminar (3 hr) LO1 LO2 LO3 LO4
Week 07 Global Value Chains, Infrastructure, and Interdependence Seminar (3 hr) LO1 LO2 LO3 LO4
Week 08 When to go aboard: Timing, Sequencing, and Real Options Seminar (3 hr) LO1 LO2 LO3 LO4
Week 09 Emerging Market Multinationals, Latecomers, and Frontier Leapfrogging Seminar (3 hr) LO1 LO2 LO3 LO4
Week 10 Putting the Levels Together: Multilevel Strategy Analysis and Recommendation. Seminar (3 hr) LO1 LO2 LO3 LO4
Week 11 Capstone Case: Frontier Markets, Emerging Markets, and Strategic Ambiguity + wrap up and course eval Seminar (3 hr) LO1 LO2 LO3 LO4
Week 12 Special exam preparation and case method review session Seminar (3 hr) LO1 LO2 LO3 LO4

Attendance and class requirements

Class attendance is pivotal as key multilevel framework, and methodology is only presented in class and not in readings. If you miss more than 3 classes, you will find it difficult to pass the class. Due to guest speakers and guests, we cannot guarantee all lectures being recorded.

Study commitment

Typically, there is a minimum expectation of 1.5-2 hours of student effort per week per credit point for units of study offered over a full semester. For a 6 credit point unit, this equates to roughly 120-150 hours of student effort in total.

Required readings

All readings for this unit can be accessed from the Canvas site.

Learning outcomes are what students know, understand and are able to do on completion of a unit of study. They are aligned with the University's graduate qualities and are assessed as part of the curriculum.

At the completion of this unit, you should be able to:

  • LO1. apply concepts and theoretical frameworks covered in this unit to formulate strategies to leverage emerging markets for international business
  • LO2. research, evaluate and interpret data, collected through research or provided in class, to identify relevant issues and new business opportunities for international managers in emerging markets
  • LO3. lead and/or contribute to well informed and insightful presentations or analytical discussions on strategies to leverage emerging markets for international business.
  • LO4. learn to apply multilevel analytical tool to firm and case analyses in order to develop coherent and consistent strategic recommendations pertaining to strategies to/from emerging markets.

Graduate qualities

The graduate qualities are the qualities and skills that all University of Sydney graduates must demonstrate on successful completion of an award course. As a future Sydney graduate, the set of qualities have been designed to equip you for the contemporary world.

GQ1 Depth of disciplinary expertise

Deep disciplinary expertise is the ability to integrate and rigorously apply knowledge, understanding and skills of a recognised discipline defined by scholarly activity, as well as familiarity with evolving practice of the discipline.

GQ2 Critical thinking and problem solving

Critical thinking and problem solving are the questioning of ideas, evidence and assumptions in order to propose and evaluate hypotheses or alternative arguments before formulating a conclusion or a solution to an identified problem.

GQ3 Oral and written communication

Effective communication, in both oral and written form, is the clear exchange of meaning in a manner that is appropriate to audience and context.

GQ4 Information and digital literacy

Information and digital literacy is the ability to locate, interpret, evaluate, manage, adapt, integrate, create and convey information using appropriate resources, tools and strategies.

GQ5 Inventiveness

Generating novel ideas and solutions.

GQ6 Cultural competence

Cultural Competence is the ability to actively, ethically, respectfully, and successfully engage across and between cultures. In the Australian context, this includes and celebrates Aboriginal and Torres Strait Islander cultures, knowledge systems, and a mature understanding of contemporary issues.

GQ7 Interdisciplinary effectiveness

Interdisciplinary effectiveness is the integration and synthesis of multiple viewpoints and practices, working effectively across disciplinary boundaries.

GQ8 Integrated professional, ethical, and personal identity

An integrated professional, ethical and personal identity is understanding the interaction between one’s personal and professional selves in an ethical context.

GQ9 Influence

Engaging others in a process, idea or vision.

Outcome map

Learning outcomes Graduate qualities
GQ1 GQ2 GQ3 GQ4 GQ5 GQ6 GQ7 GQ8 GQ9

This section outlines changes made to this unit following staff and student reviews.

Stronger focus on interplay between theory and cases/real world application

Disclaimer

Important: the University of Sydney regularly reviews units of study and reserves the right to change the units of study available annually. To stay up to date on available study options, including unit of study details and availability, refer to the relevant handbook.

To help you understand common terms that we use at the University, we offer an online glossary.