Prezzee taps University of Sydney students for new ideas on business growth

14 June 2022
Master of Commerce students work with Prezzee
Master of Commerce students completing the Digital Business specialisation at the University of Sydney Business School have collaborated with Prezzee to suggest ideas that could help the leading eGift card platform grow their business.

Through the Digital Business Capstone unit, completed in the final semester of the Master of Commerce, students were given a unique opportunity to apply the skills and theory they gained throughout their degree and presented them to Prezzee as part of the Prezzee Global Blitzscaling Project.

Under the guidance of award-winning senior lecturer Corina Raduescu, students used their knowledge of the digital business ecosystem to pitch creative, sustainable solutions to the challenges of global expansion.

The judging panel consisted of members of Prezzee's senior leadership team and Business School academics: Aran Flanagan, Chief Technology Officer at Prezzee; Benoit Garnaud, Chief Product Officer at Prezzee; Dalton Fogarty, Head of Strategy at Prezzee; and Manoj Thomas, Associate Professor in the Business School’s Discipline of Business Information Systems.

L-R: Judges Manoj Thomas, Benoit Garnaud, Aran Flanagan and Dalton Fogarty

Founded in Sydney in 2014, Prezzee is fast becoming an Australian success story – a startup whose unique platform is successfully expanding into the UK and the US. The global market for gift cards is estimated to be worth about $500 billion.

"We were interested in seeing how the Master of Commerce students approached the ambiguous problem of global expansion," said Dalton Fogarty, Head of Strategy at Prezzee.

The quality of the presentations reflected a high level of academic rigour and the student perspectives have allowed us to think more broadly about some of Prezzee's strategic challenges.
Dalton Fogarty, Head of Strategy at Prezzee

The University of Sydney Business School is strongly committed to engaging with industry to produce experienced future leaders, generate new knowledge and co-create successful outcomes to the world’s great challenges.

All Master of Commerce students enhance their experience and employability skills – including complex problem-solving, self-management, teamwork, communication and leadership – through capstone units of study which allow them to work with industry partners on real problems that are relevant to their specialisations.

"This project-based capstone is a perfect opportunity for students to tackle a real complex problem in a short time, while dealing with a lot of unknown," said Corina Raduescu.

"It made a direct impact on students by encouraging them to think holistically, challenge the status quo, integrate different knowledge, and present in front of executives - these are career relevant skills required to adapt, thrive and lead as a graduate in the 21st century."

Master of Commerce students present to the judging panel

"I appreciated the chance to apply everything we had previously studied to address actual digital business problems, as well as receive practical assistance from Corina," said Master of Commerce student Rui Fu.

"It was fantastic to ultimately show our results to a group of Prezzee executives and receive their high praise. After all, where else would you get the opportunity to pitch in front of the CTO of one of Australia’s fastest growing multi-million dollar companies before you graduate?"

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