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Study business analytics

Master the tools of quantitative analysis
Use data to discover new insights, and gain a deeper understanding of business performance to drive future planning.

In today's business environment, there are often great amounts of data available, but few people with the skills to realise its profit potential. Our business analytics programs provide opportunities to apply sophisticated analytical approaches in many different functional areas, such as in accounting, marketing, finance and operations.

You will learn to scientifically analyse real data to deliver meaningful business models that enhance operations and inform business decisions. With a vast amount of data available in today’s business environment, people skilled to realise its potential are in high demand around the world.

Why study business analytics with us? 

How can I study business analytics?

Course options

You can choose how much business analytics you study in your degree by either selecting one of these degrees, or choosing a major or minor in business analytics in another course.

Undertake advanced coursework and complete a research thesis by completing honours.

Visit our honours page for more information.

Data Analytics for Business is available as a specialisation in:

Where can studies in business analytics take you?

With a global shortage of quantitative analysts, a qualification in business analytics will give you a head start over other graduates.

There are many employment opportunities for graduates, including highly rewarding careers in:

  • business intelligence
  • consulting
  • customer analytics
  • data analyst
  • data mining
  • data scientist
  • logistics and supply chain management
  • market research
  • online analytics.

Cindy Ngo

Cindy Ngo, Bachelor of Commerce (Business Analytics major)
Bachelor of Commerce (Business Analytics)
“With an influx of data and rapid technological advancement, I saw the field of business analytics as an exciting area in which to specialise. Coursework in the business analytics major often presents us with real business problems and involves using datasets from actual businesses to solve issues.”
Discover our Bachelor of Commerce