Marketing
Major learning outcomes
On successful completion of the Marketing major students will be able to:
| Major learning outcome |
|---|
| 1. Identify and explain key principles in the field of marketing. |
| 2. Distinguish and apply various marketing tools and frameworks to conduct market needs and environmental analysis, to inform strategic decision making and problem solving. |
| 3. Professionally communicate and justify ideas and strategic recommendations to a range of audiences. |
| 4. Analyse and synthesise information through primary and secondary research to generate relevant market and consumer insights to solve marketing problems. |
| 5. Apply creative and strategic techniques to develop new insights, product and market ideas. |
| 6. Demonstrate respect for cultural differences in the application of relevant marketing strategies to diverse markets and solving different problems. |
| 7. Effectively collaborate with others, contribute and discuss different opinions in verbal, written and group contexts. |
