In response to COVID-19, the University of Sydney has reviewed the availability of courses to be delivered remotely for students commencing their studies in Semester 1, 2021.
This course will be available to study remotely for students commencing in Semester 1, 2021. Please note that some units of study that are not essential to completing the degree may not be available to be studied remotely.
Note: The University intends to offer as many units of study as possible in a remote as well as face-to-face learning method of delivery in Semester 1, 2021 and subject to ongoing border closures and public health orders impacting attendance on campus, in Semester 2, 2021. However, some units of study and courses require students to study in-person at the relevant University of Sydney campus/es and host locations for placements and will not be available remotely.
About this course
This degree will provide you with an understanding of public relations theory and practice at a time when new styles of management and the democratisation of workplaces demand higher proficiency in communication skills from practitioner.
You'll gain the critical and strategic thinking required to engage stakeholders in priority initiatives in a complex media environment where the boundaries between information, entertainment, image and politics are increasingly blurred. Drawing on disciplines such as organisational communication, social theory and political studies, the course reveals the role of public relations in shaping identities, dispersing power, and creating knowledge. You will graduate equipped to apply your creativity in practical ways, and be confident of making your mark in this dynamic and exciting profession.
Why study with us?
Throughout your studies you will explore the various functions of public relations including media relations, relationship building, issues management, boundary spanning, stakeholder liaison, crisis communication and the integration of communications functions while developing essential skills in thinking, writing, speaking and working in teams.
Learning how communication in organisational settings affects the strategic decisions of all types of organisations, you will gain an understanding of the potential impact your practice can have on strategy execution, and the role you can play in contributing to a just society and profitable corporations.
The course covers corporate government, media, investor, community, political and environmental relations.