Companies everywhere need to innovate to survive in global markets, rapid technological development, hyper-connectivity, sustainability concerns, and shifting consumer preferences. But this is easier said than done. Most companies - large and small - are over-reliant on past successes, and they often fail at turning creative endeavours into a sustainable competitive advantage. Yet, some companies manage to tip the balance in their favour, and successfully innovate on a regular basis. We revisit the critical issues surrounding business innovation in established companies, look at the role of strategy and top leadership, examine how managers develop powerful innovation processes, and how they encourage and support their staff in innovation work. Learn the global management practice for business innovation.
Intensive over 5 weeks (8hr lectures/seminars per week)
individual assignment (20%), class participation (10%), group project (20%), group evaluation (10%) final exam (40%)
Note: This unit is only available to students enrolled in the Master of Management (CEMS) or incoming CEMS MIM exchange students.