There is an increasing recognition that businesses are more than profit-making entities. This notion goes beyond being socially responsible and environmentally aware. Poverty alleviation and profits are co-equal in their importance and occur simultaneously. This perceived contradiction raises a myriad of ethical and moral challenges. This unit is designed to critically evaluate the role of business, specifically poverty alleviation and its links with profitability. Basic theories and frameworks relating to the motivations of businesses are critiqued. Poverty is defined as not only income deprivation but capability and freedom deprivation. Contemporary ideas relating to the purpose of business, such as Shared Value is evaluated. The Base of the Pyramid thesis is critically evaluated, including co-creation of value with the poor, marketing to the poor, transformative consumer research and cross-sector collaborations.
Intensive over 5 weeks (8hr lectures/seminars per week)
participation (10%), critique of a BoP concept (15%), business plan to the BoP (25%), exam (35%), learning journal (15%)
Note: This unit is only available to students enrolled in the Master of Management (CEMS) or incoming CEMS MIM exchange students.