Digital innovation is transforming markets, organisations and management itself. It is an important means for businesses in creating value for customers, and a necessary aspect of a modern manager's mindset. On the one hand, managers have to be able to critically examine the nature and promises of digital technology to make sense of unfolding trends and to avoid the trappings of technological fashions. On the other hand, the field of digital innovation offers new managerial techniques and tools for effective organizational management in changing environments. In this unit students learn to re-imagine the way in which business is done through digital technology and to employ managerial innovations such as agile methods and insight generation and design thinking for creative problem framing and solving. Learning is based on hands-on in-class activities, case study analysis, and classroom discussions.
10 Days, 1:30 -5:30pm
weekly quiz (5%); weekly quiz (5%); weekly quiz (5%); weekly quiz (5%); weekly quiz (5%); self-reflection (5%); project and presentation (30%); summary report (40%)
This unit is only available to students enrolled in the Master of Management (CEMS).