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Unit of study_

Media Relations - MECO6901

Year - 2020

Media Relations provides students with practical experience in seeking media coverage for a specific issue on behalf of a non-profit organisation. It requires students to research, design, present, implement and evaluate a communication plan, and to develop key tactical elements including media releases for distribution across multi-media platforms.

1x2hr seminar/week

1x2000wd communication plan (30%), 1x2000wd media relations tactics (30%), 1x500wd client pitch (15%), 1x1500wd final essay (25%)


Faculty: Arts and Social Sciences

Semester 2

24 Aug 2020

Department/School: Media and Communications
Study Mode: Normal (lecture/lab/tutorial) day
Census Date: 28 Sep 2020
Unit of study level: Postgraduate
Credit points: 6.0
EFTSL: 0.125
Available for study abroad and exchange: Yes
Faculty/department permission required? No
Courses that offer this unit

Non-award/non-degree study If you wish to undertake one or more units of study (subjects) for your own interest but not towards a degree, you may enrol in single units as a non-award student. Cross-institutional study If you are from another Australian tertiary institution you may be permitted to undertake cross-institutional study in one or more units of study at the University of Sydney.

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