Topic_
Marketing
17 December 2019
Advertising continues to reinforce gender stereotypes, study finds
Magazine adverts continue to tell mothers to put families first and devote their knowledge to caring for family members rather than using it for personal and professional advancement, according to an international study.
13 December 2019
Collaborative research environment inspires marketing PhD candidate
Nulpurum Seo reflects on how a Doctor of Philosophy at the University of Sydney Business School has supported her research in marketing and consumer psychology.
08 November 2019
The Marketing Commute to feature world's leading marketers
Australia is producing outstanding marketing talent and exporting it to the world, according Professor Vince Mitchell, co-host of new podcast The Marketing Commute, which will feature industry news and in-depth interviews.
29 October 2019
Business School engages with top Chief Marketing Officers to understand latest trends
The Business School's policy of engaging directly with the marketing industry is paying off, with two of its leading experts in the field recently taking part in the selection of Australia's top Chief Marketing Officers.
29 August 2019
Measuring the impact of research
With universities under increasing pressure to justify research dollars, a senior academic at the University of Sydney Business School has proposed a system for measuring the impact of research on the Australian community.
15 October 2018
Business School appoints top marketing boss to keep pace with industry
Andrew Baxter brings a deep understanding of how technological change is transforming marketing through a shift from traditional media towards sophisticated digital platforms.