Marketing
Learning outcomes
| Learning outcomes - Marketing specialisation |
|---|
| 1. Assess key theories, models and concepts in marketing and their application in various organisational contexts. |
| 2. Analyse real marketing problems and develop innovative strategies to address these focussing on issues of customer, suppliers, employees and other relevant stakeholders. |
| 3. Practice self-awareness and awareness of others, presentation skills, teamworking, individual autonomy and accountability in the delivery of oral, written and video outputs. |
| 4. Professionally prepare and present key marketing documents e.g. marketing plans, media plans, creative briefs, market research reports, ROI reports. |
| 5. Apply and evaluate concepts of business ethics and social responsibility in marketing activities. |
| 6. Diagnose and analyse marketing situations to invent new products, services, campaign ideas to solve complex marketing problems. |
