Marketing

The Marketing specialisation offers exciting opportunities for research, theory and strategy in all aspects of business and organisation. The specialisation builds on basic marketing principles to give students leading-edge knowledge in marketing strategy and planning. Various ways in which marketing influences business and its performance, including market research, communications, consumer behaviour, customer analytics and the development and marketing of new products, are critically examined.

Requirements for a Marketing specialisation

To achieve a specialisation in Marketing within the Master of Commerce or Master of Commerce (Extension), students must complete:

• 6 credit points of Table A - Foundational units of study; and
• 24 credit points of Marketing specialisation area units of study comprising:
  • 6 credit points of Marketing core units of study; and
  • 18 credit points of Marketing selective units of study.

Students completing this specialisation to meet the requirements for the Master of Commerce or as their compulsory specialisation for the Master of Commerce (Extension) would complete a 6 credit point capstone unit from Table A - Capstone units of study for their degree in the same subject area as their specialisation.

Students completing this specialisation as their optional second specialisation for the Master of Commerce (Extension) are not required to complete the capstone unit of study for their secondary specialisation.

Further information

For further information regarding study in Marketing in the Commerce coursework programs, please contact the Discipline of Marketing.