Marketing is a pervasive element in modern society and is increasingly vital to the success of private and public sector organisations. By studying marketing, you will learn how to communicate value to consumers, and examine the strategies for successful marketing. The Marketing major develops your critical and analytical thinking, team building, presentation and pitching skills as well as problem-solving skills. Study in marketing provides knowledge about consumer behaviour and purchase decision making, integrating theory and practice from many branches of the social sciences.
Marketing can be either completed as a major or minor (Table A) in the following degrees: Bachelor of Commerce, Bachelor of Commerce and Bachelor of Advanced Studies, Bachelor of Commerce and Bachelor of Laws, Bachelor of Engineering (Honours) and Bachelor of Commerce and Bachelor of Advanced Computing and Bachelor of Commerce.
The Marketing major and minor are also available to students not enrolled in a Commerce degree through the shared pool (Table S) - see the Interdisciplinary Studies Handbook for details.
Please note. Students cannot complete both a major and a minor in Marketing for their degree.
The requirements for the major and minor in Marketing can be found in the Unit of study table.
Honours study in Marketing is available to eligible students. For eligibility requirements and details of the admissions application process, students should refer to the Current Students Honours page.
The units of study required for Honours in Marketing can be found in the Honours unit of study table.
On successful completion of the Marketing major students will be able to:
|Major learning outcome|
|1. Identify and explain key principles in the field of marketing.|
|2. Distinguish and apply various marketing tools and frameworks to conduct market needs and environmental analysis, to inform strategic decision making and problem solving.|
|3. Professionally communicate and justify ideas and strategic recommendations to a range of audiences.|
|4. Analyse and synthesise information through primary and secondary research to generate relevant market and consumer insights to solve marketing problems.|
|5. Apply creative and strategic techniques to develop new insights, product and market ideas.|
|6. Demonstrate respect for cultural differences in the application of relevant marketing strategies to diverse markets and solving different problems.|
|7. Effectively collaborate with others, contribute and discuss different opinions in verbal, written and group contexts.|
For further information regarding study in Marketing at the University of Sydney, please refer to the Study marketing page.