Marketing
Unit of study table (Table A)
| Achievement of a specialisation in Marketing requires the completion of: |
| (a) 6 credit points of foundational units of study* |
| (b) 24 credit points in Marketing specialisation area units of study comprising: |
| (i) 6 credit points of Marketing core units of study in the same area as the specialisation; and |
| (ii) 18 credit points of Marketing selective units of study. |
| Students completing this specialisation to meet the requirements for the Master of Commerce or as their compulsory specialisation for the Master of Commerce (Extension) must complete a 6 credit point capstone unit related to the specialisation from Table A - Capstone units of study . |
| Students completing this specialisation as an optional second specialisation for the Master of Commerce (Extension) do not need to complete this capstone unit. |
| Unit of study | Credit points | A: Assumed knowledge P: Prerequisites C: Corequisites N: Prohibition |
|---|---|---|
(a) Foundational units of study | ||
| * Note. Foundational units count to both the foundational units of study for the course and the specialisation. | ||
| MKTG5001 Foundation in Marketing | 6 | |
(b) Marketing | ||
(i) Core units of study | ||
| MKTG6001 Marketing Research | 6 | |
(ii) Selective units of study | ||
| MKTG6004 New Product Development | 6 | P MKTG5001 |
| MKTG6006 Persuasive Advertising: Illuminating Dark Art | 6 | P MKTG5001 N MKTG3121 |
| MKTG6007 Consumer Behaviour | 6 | P MKTG5001 |
| MKTG6013 International and Global Marketing | 6 | |
| MKTG6015 Digital and Social Media Marketing | 6 | P MKTG5001 |
| MKTG6016 Brand Management | 6 | P MKTG5001 |
| MKTG6018 Customer Analytics and Relationship Management | 6 | |
| MKTG6020 B2B Marketing | 6 | P MKTG5001 |
| MKTG6024 Marketing Analytics | 6 | A Understanding of basic marketing principles, statistics, and how to use analytic skills to solve marketing problems P MKTG5001 This unit provides introductory knowledge of Marketing Analytics to solve marketing problems. Students can develop a marketing strategy, exercising best practices of solving various managerial questions. |
| MKTG6104 Psychology of Marketing Decisions | 6 | P MKTG5001 N MKTG5002 |
| MKTG6998 Social Media Analysis | 6 | N MKTG6999 Note. This unit does not assume knowledge of Python. |