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Unit of study_
MKTG5001: Foundation in Marketing
2025 unit information
This unit introduces students to basic principles and language of marketing theory and practice. Marketing principles are examined in relation to a wide variety of products and services, in both commercial and non-commercial domains. An emphasis is placed on strategy planning and the marketing decision process. It is an introduction to the issues and terminology of marketing that can serve as a standalone understanding of the basics of marketing or as a foundation unit for further study in marketing. The unit focuses on the practical analysis marketing and the marketing management process and the development of the marketing mix the components that make up a marketing plan.
Unit details and rules
Managing faculty or University school:
Business (Business School)
| Study level | Postgraduate |
|---|---|
| Academic unit | Marketing |
| Credit points | 6 |
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Prerequisites:
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None |
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Corequisites:
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None |
| Prohibitions:
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None |
| Assumed knowledge:
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None |
At the completion of this unit, you should be able to:
- LO1. Understand the concepts and terminology of marketing and their role in the organisation, the economy and society. Students should be able to correctly use the terms and concepts of marketing in their assessments, as well as bringing these into their professional engagements either as marketers themselves in their exchanges with marketers.
- LO2. Demonstrate and apply sound analytical and problem-solving skills in developing solutions for "real" marketing issues
- LO3. Relate course material to everyday life and see your everyday experiences through the eyes of a marketer.
- LO4. Evaluate the marketing options, in a real-life marketing example. Formulate and implement your plan that will effectively deliver on evaluated marketing options.
- LO5. Operate effectively and constructively in a team environment to produce a quality group outcome by discussing ideas and recommendations clearly and persuasively through written channels
- LO6. Communicate your ideas and solutions effectively through written and verbal channels.
Unit availability
This section lists the session, attendance modes and locations the unit is available in. There is a unit outline for each of the unit availabilities, which gives you information about the unit including assessment details and a schedule of weekly activities.
The outline is published 2 weeks before the first day of teaching. You can look at previous outlines for a guide to the details of a unit.
| Session | MoA ? | Location | Outline ? |
|---|---|---|---|
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Semester 1 2025
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Normal day | Camperdown/Darlington, Sydney | |
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Semester 2 2025
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Normal day | Camperdown/Darlington, Sydney |
Outline unavailable
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Modes of attendance (MoA)
This refers to the Mode of attendance (MoA) for the unit as it appears when you’re selecting your units in Sydney Student. Find more information about modes of attendance on our website.
