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Unit of study_

ARIN6905: Digital Audiences and Creators

Digital Creators and Audiences investigates contemporary practices of production, distribution and consumption associated with digital platforms and technologies. We examine the sites where new media content is created - bespoke software packages, content sharing websites, third-party actors and specialists, sponsors and social media influencers - and where and how audiences experience digital media - smartphones, platforms, social networks, games consoles, and more. We analyse how these spaces and interfaces structure the making and increasing professionalisation of online creative content, audience experiences, and how they afford and structure interaction and encourage participation.

Code ARIN6905
Academic unit Media and Communications
Credit points 6

At the completion of this unit, you should be able to:

  • LO1. demonstrate a critical understanding of contemporary technological and cultural developments in the production, distribution and consumption of digital media forms including film, television, visual art, performance, games, the web and everyday digital technologies
  • LO2. demonstrate a critical awareness of key interdisciplinary theories relevant to the study of new media audiences, users and participants
  • LO3. use selected interdisciplinary theoretical frameworks to critically analyse specific case studies involving new media audiences
  • LO4. present your ideas through the effective use of a range of communication and information technologies
  • LO5. demonstrate independent research and inquiry skills, involving the ability to present evidence and argument in support of your own particular perspectives