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Unit of study_

CEMS6005: Leading with Purpose

2024 unit information

Contemporary for-profit organizations that strategically engage with both economic and societal outcomes will likely gain significant advantages. Integrating purpose with profit is a unique differentiating factor likely to result in a sustainable competitive advantage. Therefore, business leaders who can reflect and question assumptions about the purpose of business and reflect on their own ‘calling’ to develop a ‘Responsible Business Vision’ are likely to drive the future of business. The United Nations’ 17 Sustainable Development Goals (SDGs) (e.g., poverty alleviation, climate change, gender inequality) and its 169 targets provide a comprehensive framework to reflect on how businesses can operationalize purpose in organizations. This unit facilitates reflecting on the purpose of business, designing business and marketing strategies that integrate purpose and profits and drives change at the individual level to facilitate questioning assumptions about ‘purpose.’ It highlights the SDGs as a novel and strategic framework for developing business and marketing strategies that integrate purpose with profits. It also engages with doing business and marketing with the ‘Base of the Pyramid,’ a significant number of people living in poverty, where purpose with profit strategies is essential.

Unit details and rules

Managing faculty or University school:

Management Education

Code CEMS6005
Academic unit Management Education
Credit points 6
Prerequisites:
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None
Corequisites:
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None
Prohibitions:
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None
Assumed knowledge:
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None

At the completion of this unit, you should be able to:

  • LO1. engage in robust debates both verbally and on-line on key issues relating to SDGs and firm profitability, particularly SDG 1 poverty alleviation
  • LO2. develop a business plan targeting the Base of the Pyramid consumers
  • LO3. critically evaluate relevant BoP concepts and theories and persuasively communicate your arguments
  • LO4. critically reflect on the purpose of business and related theories

Unit availability

This section lists the session, attendance modes and locations the unit is available in. There is a unit outline for each of the unit availabilities, which gives you information about the unit including assessment details and a schedule of weekly activities.

The outline is published 2 weeks before the first day of teaching. You can look at previous outlines for a guide to the details of a unit.

Session MoA ?  Location Outline ? 
Semester 2 2024
Normal day Castlereagh St, Sydney
Outline unavailable
Session MoA ?  Location Outline ? 
Semester 1 2020
Normal day Camperdown/Darlington, Sydney
Semester 2 Early 2020
Normal day Castlereagh St, Sydney
Semester 1 2021
Normal day Remote
Semester 2 2021
Normal day Camperdown/Darlington, Sydney
Outline unavailable
Semester 2 2021
Normal day Remote
Outline unavailable
Semester 2 2022
Normal day Castlereagh St, Sydney
Semester 2 2022
Normal day Remote
Semester 2 2023
Normal day Castlereagh St, Sydney

Modes of attendance (MoA)

This refers to the Mode of attendance (MoA) for the unit as it appears when you’re selecting your units in Sydney Student. Find more information about modes of attendance on our website.