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Unit of study_

CEMS6005: Poverty Alleviation and Profitability

There is an increasing recognition that businesses are more than profit-making entities. This notion goes beyond being socially responsible and environmentally aware. Poverty alleviation and profits are co-equal in their importance and occur simultaneously. This perceived contradiction raises a myriad of ethical and moral challenges. This unit is designed to critically evaluate the role of business, specifically poverty alleviation and its links with profitability. Basic theories and frameworks relating to the motivations of businesses are critiqued. Poverty is defined as not only income deprivation but capability and freedom deprivation. Contemporary ideas relating to the purpose of business, such as Shared Value is evaluated. The Base of the Pyramid thesis is critically evaluated, including co-creation of value with the poor, marketing to the poor, transformative consumer research and cross-sector collaborations.

Code CEMS6005
Academic unit Management Education
Credit points 6
Prerequisites:
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None
Corequisites:
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None
Prohibitions:
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None

At the completion of this unit, you should be able to:

  • LO1. engage in robust debates both verbally and on-line on key issues relating to SDGs and firm profitability, particularly SDG 1 poverty alleviation
  • LO2. develop a business plan targeting the Base of the Pyramid consumers
  • LO3. critically evaluate relevant BoP concepts and theories and persuasively communicate your arguments
  • LO4. critically reflect on the purpose of business and related theories