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Unit of study_
DESN9002: Designing for the Digital Revolution
2024 unit information
This unit focuses on how the emergence of new technologies has revolutionised the way companies interact and build relationships with customers. In this unit, students explore the concept of 'the channel'. Traditionally, customer relationships have been managed via a push approach in communication, mainly 'what can we sell customers?', with the hope of cultivating customer loyalty. The unit explores the emotional understanding of customers and the impact this has on how they feel about a product, service or business. Students learn how exploring and analysing customers' emotional understanding can drastically alter their engagement, behaviour and purchasing preferences. The unit therefore aims to extend students' understanding of how this rapidly-evolving landscape has changed the way digital channels are designed, monitored and managed. In this unit, digital channel strategies and relationships are examined, and useful concepts for designing digital engagements are detailed. The unit encompasses customer-centric design approaches as well as techniques such as scenario building, forecasting and backcasting to explore possible futures.
Unit details and rules
Managing faculty or University school:
Design Lab
| Code | DESN9002 |
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| Academic unit | Design Lab |
| Credit points | 6 |
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Prerequisites:
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None |
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Corequisites:
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None |
| Prohibitions:
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None |
| Assumed knowledge:
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None |
At the completion of this unit, you should be able to:
- LO1. understand the digital landscape surrounding threats to innovation
- LO2. plan a strategic digital strategy for such oncoming threats
- LO3. identify customer emotive drivers and design a digital strategy based on these accordingly
- LO4. understand the complexities and methods of utilising design within a business context
- LO5. use various design-based research approaches and methodologies to design a successful digital strategy.
Unit availability
This section lists the session, attendance modes and locations the unit is available in. There is a unit outline for each of the unit availabilities, which gives you information about the unit including assessment details and a schedule of weekly activities.
The outline is published 2 weeks before the first day of teaching. You can look at previous outlines for a guide to the details of a unit.
Modes of attendance (MoA)
This refers to the Mode of attendance (MoA) for the unit as it appears when you’re selecting your units in Sydney Student. Find more information about modes of attendance on our website.
