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Unit of study_
EXSS3041: Small Business Management in Allied Health
2025 unit information
This unit presents management, marketing and legal issues that impact on Australian businesses. The management component provides an overview to the key elements in operating a small business within the sport, health or fitness industry. Management concepts that will be covered include business planning, total quality management, operations management, negotiation and leadership. The marketing component introduces marketing strategies such as market planning, market research and market segmentation. All businesses must demonstrate legal compliance. This unit highlights those areas of the law that have particular relevance to businesses operating within the health and fitness industry. Workplace contracts, insurance, sponsorship, consumer protection, liability and legislative obligations (harassment and discrimination) will be discussed. Students will develop an understanding of the various business legal structures and will be able to select an appropriate structure for a business of their choice.
Unit details and rules
Managing faculty or University school:
Medicine and Health
| Study level | Undergraduate |
|---|---|
| Academic unit | Movement Sciences |
| Credit points | 6 |
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Prerequisites:
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Completion of 96 credit points |
|---|---|
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Corequisites:
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None |
| Prohibitions:
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None |
| Assumed knowledge:
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None |
At the completion of this unit, you should be able to:
- LO1. Develop an understanding of the legal system and legal principles relevant to exercise physiology and sport
- LO2. Articulate an understanding of the functions of management and types of organisational structures
- LO3. Identify and explain the various factors of marketing including product, place, price, promotion and public relations
- LO4. Explain the role of marketing research in an allied health business
- LO5. Comprehend the importance of business strategy and financial health for business success
- LO6. Develop a business plan for a product or service
Unit availability
This section lists the session, attendance modes and locations the unit is available in. There is a unit outline for each of the unit availabilities, which gives you information about the unit including assessment details and a schedule of weekly activities.
The outline is published 2 weeks before the first day of teaching. You can look at previous outlines for a guide to the details of a unit.
| Session | MoA ? | Location | Outline ? |
|---|---|---|---|
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Semester 2 2025
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Normal day | Camperdown/Darlington, Sydney |
Outline unavailable
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Modes of attendance (MoA)
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