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Unit of study_

IBUS2104: Entrepreneurship and Innovation

2022 unit information

In order to be a successful entrepreneur, it is necessary to have knowledge of several fundamental business processes. The most effective way to master the critical skills and concepts of entrepreneurship is by developing a pitch and a business plan which simulates, as much as possible, the real world processes of starting a business. In this unit, students learn how to investigate customer needs and markets to generate an innovative idea for a start-up. Students also participate in the realistic simulation of the creation of a start-up from the best student-submitted ideas and develop these ideas into a business model. All students join a team that remains together for the duration of the unit, creating and pitching sections of a business plan as well as drafting the final version. This unit brings together skills acquired across other disciplines of study and requires active participation.

Unit details and rules

Managing faculty or University school:

Business (Business School)

Study level Undergraduate
Academic unit International Business
Credit points 6
Prerequisites:
? 
completion of at least 48 credit points
Corequisites:
? 
None
Prohibitions:
? 
None
Assumed knowledge:
? 
None

At the completion of this unit, you should be able to:

  • LO1. identify trends and opportunities in the marketplace, including understanding users and formulating new ventures ideas that have not been explored before
  • LO2. construct a market analysis and assess feasibility of a new venture, and design a new business model
  • LO3. prepare a pitch and business plan for a new venture
  • LO4. discuss what an empathic understanding of users and stakeholder is and apply it to their problem in order to identify new value propositions to satisfy users needs and wants
  • LO5. discuss and apply cognitive strategies that define the mindset of innovators and entrepreneurs
  • LO6. be proactive in talking with potential users for understanding their needs and then testing your proposed solution
  • LO7. build a (dummy) prototype for a new product or service.

Unit availability

This section lists the session, attendance modes and locations the unit is available in. There is a unit outline for each of the unit availabilities, which gives you information about the unit including assessment details and a schedule of weekly activities.

The outline is published 2 weeks before the first day of teaching. You can look at previous outlines for a guide to the details of a unit.

There are no availabilities for this year.
Session MoA ?  Location Outline ? 
Semester 1 2020
Normal day Camperdown/Darlington, Sydney
Semester 2 2020
Normal day Camperdown/Darlington, Sydney
Semester 1 2021
Normal day Camperdown/Darlington, Sydney
Semester 1 2021
Normal day Remote
Semester 2 2021
Normal day Camperdown/Darlington, Sydney
Semester 2 2021
Normal day Remote
Semester 1 2022
Normal day Camperdown/Darlington, Sydney
Semester 1 2022
Normal day Remote

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Modes of attendance (MoA)

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