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Unit of study_
IBUS2104: Entrepreneurship and Innovation
In order to be a successful entrepreneur, it is necessary to have knowledge of several fundamental business processes. The most effective way to master the critical skills and concepts of entrepreneurship is by developing a pitch and a business plan which simulates, as much as possible, the real world processes of starting a business. In this unit, students learn how to investigate customer needs and markets to generate an innovative idea for a start-up. Students also participate in the realistic simulation of the creation of a start-up from the best student-submitted ideas and develop these ideas into a business model. All students join a team that remains together for the duration of the unit, creating and pitching sections of a business plan as well as drafting the final version. This unit brings together skills acquired across other disciplines of study and requires active participation.
| Code | IBUS2104 |
|---|---|
| Academic unit | International Business |
| Credit points | 6 |
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Prerequisites:
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completion of at least 48 credit points |
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Corequisites:
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None |
| Prohibitions:
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None |
At the completion of this unit, you should be able to:
- LO1. identify trends and opportunities in the marketplace, including understanding users and formulating new ventures ideas that have not been explored before
- LO2. construct a market analysis and assess feasibility of a new venture, and design a new business model
- LO3. prepare a pitch and business plan for a new venture
- LO4. discuss what an empathic understanding of users and stakeholder is and apply it to their problem in order to identify new value propositions to satisfy users needs and wants
- LO5. discuss and apply cognitive strategies that define the mindset of innovators and entrepreneurs
- LO6. be proactive in talking with potential users for understanding their needs and then testing your proposed solution
- LO7. build a (dummy) prototype for a new product or service.
Unit outlines
Unit outlines will be available 1 week before the first day of teaching for the relevant session.
There are no unit outlines available online for the current year.
- Semester 1, 2020 [Normal day] - Camperdown/Darlington, Sydney
- Semester 2, 2020 [Normal day] - Camperdown/Darlington, Sydney
- Semester 1, 2021 [Normal day] - Camperdown/Darlington, Sydney
- Semester 1, 2021 [Normal day] - Remote
- Semester 2, 2021 [Normal day] - Remote
- Semester 2, 2021 [Normal day] - Camperdown/Darlington, Sydney
- Semester 1, 2022 [Normal day] - Remote
- Semester 1, 2022 [Normal day] - Camperdown/Darlington, Sydney
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