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Unit of study_

MECO6942: Managing Social Media Communities

2023 unit information

Most businesses and institutions are building online communities in order to strategically engage their workers, audiences, consumers or publics. Community management is a critical aspect of communications, market intelligence, marketing and innovation. This unit investigates how those communities are scoped, fostered, facilitated, and governed to provide mutual benefit for host organisations and members. The unit will develop theoretical knowledge of community dynamics, deployment, ethics and governance, and practical skills in strategy, analysis, moderation and facilitation. Students will evaluate existing communities and create strategic plans for community development.

Unit details and rules

Managing faculty or University school:

Media and Communications

Code MECO6942
Academic unit Media and Communications
Credit points 6
Assumed knowledge:

At the completion of this unit, you should be able to:

  • LO1. demonstrate knowledge of online communities, their applications and forms of management
  • LO2. demonstrate developed online community activation and building strategies
  • LO3. analyse and report on online community status, risk management and health
  • LO4. establish and manage ethical governance planning to support and protect communities and host organisations.

Unit availability

This section lists the session, attendance modes and locations the unit is available in. There is a unit outline for each of the unit availabilities, which gives you information about the unit including assessment details and a schedule of weekly activities.

The outline is published 2 weeks before the first day of teaching. You can look at previous outlines for a guide to the details of a unit.

There are no availabilities for this year.
Session MoA ?  Location Outline ? 
Intensive January 2020
Block mode Camperdown/Darlington, Sydney
Outline unavailable
Intensive July 2020
Normal day Camperdown/Darlington, Sydney
Intensive February 2021
Block mode Remote
Intensive July 2021
Block mode Remote
Intensive February 2022
Block mode Remote
Intensive July 2022
Block mode Remote
Intensive February 2023
Online Camperdown/Darlington, Sydney

Modes of attendance (MoA)

This refers to the Mode of attendance (MoA) for the unit as it appears when you’re selecting your units in Sydney Student. Find more information about modes of attendance on our website.