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Unit of study_
MKTG6600: Marketing Capstone
2026 unit information
This unit serves as the capstone for the Marketing Specialisation, consolidating and appraising specialist learning through project work for which students are systematically prepared across sessions. Building on prior learning from the Marketing Specialisation and across the Master of Commerce, students critically engage with strategic marketing tools, concepts and frameworks to analyse real world marketing problems and systematically create marketing strategies in the context of social media where relevant. Students work collaboratively in culturally diverse teams to formulate a well justified strategic marketing plan in response to a real-life marketing problem faced by an organization that is sensitive to social, ethical and environmental issues. This unit, provides students opportunities to demonstrate their career-readiness by tackling challenging practical marketing problems..
Unit details and rules
Managing faculty or University school:
Business (Business School)
| Study level | Postgraduate |
|---|---|
| Academic unit | Marketing |
| Credit points | 6 |
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Prerequisites:
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Completion of 18 credit points of units towards the Marketing specialisation (including MKTG5001) |
|---|---|
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Corequisites:
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Completion of 6 credit points towards the Marketing specialisation |
| Prohibitions:
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None |
| Assumed knowledge:
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None |
At the completion of this unit, you should be able to:
- LO1. LO1: Analyse and evaluate complex organisational marketing challenges by synthesising advanced theoretical frameworks, strategic tools, and empirical evidence to produce a rigorous diagnostic assessment.
- LO2. LO2: Apply and integrate strategic marketing concepts to formulate contextually appropriate, innovative, and theoretically grounded solutions to multifaceted real world marketing problems.
- LO3. LO3: Design and justify a comprehensive strategic marketing plan that demonstrates originality, analytical coherence, and alignment with organisational objectives, incorporating insights from social and digital media environments where relevant.
- LO4. LO4: Communicate and defend evidence based strategic recommendations through professional, persuasive, and audience appropriate written, oral, and visual modes, demonstrating advanced judgement and strategic reasoning.
- LO5. LO5: Adapt strategic communications for diverse stakeholder groups by tailoring argumentation, tone, and delivery to meet the needs of peers, practitioners, clients, and academic audiences.
- LO6. L06: Collaborate effectively and ethically within culturally diverse teams by integrating multiple perspectives, demonstrating social, environmental, and ethical responsibility, and engaging in reflective practice to enhance individual and collective performance.
Unit availability
This section lists the session, attendance modes and locations the unit is available in. There is a unit outline for each of the unit availabilities, which gives you information about the unit including assessment details and a schedule of weekly activities.
The outline is published 2 weeks before the first day of teaching. You can look at previous outlines for a guide to the details of a unit.
| Session | MoA ? | Location | Outline ? |
|---|---|---|---|
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Semester 1 2026
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Normal day | Camperdown/Darlington, Sydney | |
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Semester 2 2026
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Normal day | Camperdown/Darlington, Sydney |
Outline unavailable
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Modes of attendance (MoA)
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Disclaimer
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