How do business analysts model firm or consumer behaviour quantitatively How do analysts model brand choice in marketing or travel mode choice in transport These questions are answered by modelling choices with statistical tools designed for qualitative or discrete data such as logistic regressions rather than the standard linear regression models This unit investigates various quantitative modelling techniques relevant for choice modelling through business cases in marketing transport research strategy economics and other relevant business fields This unit also explores models that pool observations on a crosssection of households countries firms etc over several time periods This is known as panel data models which are increasingly relevant in all areas of Business with the growing availability of new sources of data
|Academic unit||Business Analytics|
|QBUS2810 or DATA2002 or ECMT2110|
At the completion of this unit, you should be able to:
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