Marketing major | |||
|---|---|---|---|
| Achievement of a major in Marketing requires 48 credit points from this table including: | |||
| (i) 12 credit points of 1000-level core units | |||
| (ii) 12 credit points of 2000-level core units | |||
| (iii) 6 credit points of 2000-level selective units | |||
| (iv) 6 credit points of 3000-level core units | |||
| (v) 12 credit points of 3000-level selective units | |||
Marketing minor | |||
| Achievement of a minor in Marketing requires 36 credit points from this table including: | |||
| (i) 12 credit points of 1000-level core units | |||
| (ii) 12 credit points of 2000-level core units | |||
| (iii) 12 credit points of 3000-level selective units |
| Unit of study | Credit points | A: Assumed knowledge P: Prerequisites C: Corequisites N: Prohibition |
|---|---|---|
1000-level units of study | ||
Core | ||
| MKTG1001 Marketing Principles | 6 | |
| BUSS1103 Problem Solving in Business and Society | 6 | P Completion of BUSS1101 or 18 credit points |
2000-level units of study | ||
Core | ||
| MKTG2112 Consumer Behaviour | 6 | P MKTG1001 |
| MKTG2113 Applied Market Research | 6 | P MKTG1001 and (MKTG1002 or BUSS1103) |
Selectives | ||
| MKTG2114 New Products Marketing | 6 | P MKTG1001 or SIEN1000 |
| MKTG2115 Consumer Culture and Insights | 6 | This unit of study is being developed, subject to change |
| MKTG2116 Omnichannel Marketing | 6 | P MKTG1001 Unit rules are prospective only This unit of study is being developed, subject to change |
3000-level units of study | ||
Core (major only) | ||
| MKTG3600 Marketing in Practice | 6 | A Students are assumed to understand the key principles of marketing knowledge gained from the core units of the major and be able to apply them in various marketing contexts. All other requirements for the major or program associated with this capstone must be completed prior to or concurrently with (if enrolment rules permit) this unit of study. Capstones must be completed at the University of Sydney Business School only P Completion of at least 112 credit points including MKTG1001 and (MKTG1002 or BUSS1103) and MKTG2112 and MKTG2113 |
Selective (for major) | ||
| MKTG3110 Digital Marketing | 6 | P MKTG1001 |
| MKTG3116 International Marketing | 6 | P MKTG1001 |
| MKTG3118 Marketing Strategy and Planning | 6 | P MKTG1001 |
| MKTG3120 Building and Managing Brands | 6 | P MKTG1001 or SIEN1000 |
| MKTG3121 Advertising: Persuasive Principles | 6 | P MKTG1001 |
| MKTG3400 Industry and Community Project | 6 | A MKTG1001 and (MKTG1002 or BUSS1103) and (MKTG2112 or MKTG2113) P 72 credit points N BUSS3110 or ACCT3400 or BANK3400 or CLAW3400 or FINC3400 or IBUS3400 or INFS3400 or QBUS3400 or SIEN3400 or WORK3400 or WORK3401 |
| MKTG3124 Consumer Analytics | 6 | P MKTG1001 and MKTG2113 Unit rules are prospective only This unit of study is being developed, subject to change |
Selective (for minor) | ||
| MKTG3110 Digital Marketing | 6 | P MKTG1001 |
| MKTG3116 International Marketing | 6 | P MKTG1001 |
| MKTG3118 Marketing Strategy and Planning | 6 | P MKTG1001 |
| MKTG3120 Building and Managing Brands | 6 | P MKTG1001 or SIEN1000 |
| MKTG3121 Advertising: Persuasive Principles | 6 | P MKTG1001 |
| MKTG3124 Consumer Analytics | 6 | P MKTG1001 and MKTG2113 Unit rules are prospective only This unit of study is being developed, subject to change |
