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This unit covers advanced research-integrated coursework topics mostly from leading journal articles in Marketing such as consumer behaviour, strategy, and international marketing. The topics revolve around products, branding, pricing, distribution channels and retailing, and promotions. The unit runs in seminar style.
Code | BUSS4612 |
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Academic unit | Marketing |
Credit points | 6 |
Prerequisites:
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Students must meet the entry requirements to the Honours program, including completion of a pass undergraduate degree and a major in the specialisation area |
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Corequisites:
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BUSS4001 and (BUSS4613 or BUSS4013) |
Prohibitions:
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None |
At the completion of this unit, you should be able to:
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