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Unit of study_

BUSS4612: Marketing Honours A

Semester 1, 2021 [Block mode] - Remote

This unit covers advanced research-integrated coursework topics mostly from leading journal articles in Marketing such as consumer behaviour, strategy, and international marketing. The topics revolve around products, branding, pricing, distribution channels and retailing, and promotions. The unit runs in seminar style.

Unit details and rules

Unit code BUSS4612
Academic unit Marketing
Credit points 6
Students must meet the entry requirements to the Honours program, including completion of a pass undergraduate degree and a major in the specialisation area
BUSS4001 and (BUSS4613 or BUSS4013)
Assumed knowledge


Available to study abroad and exchange students


Teaching staff

Coordinator Kiju Jung,
Type Description Weight Due Length
Assignment Minor assignment
30% Week 08
Due date: 14 Apr 2020 at 17:00

Closing date: 21 Apr 2020
1000 words
Outcomes assessed: LO1 LO2 LO3 LO4 LO5
Presentation Major assignment presentation
Oral presentation
20% Week 13 10 minutes
Outcomes assessed: LO1 LO5 LO4 LO3 LO2
Assignment Major assignment essay
50% Week 13
Due date: 29 May 2020 at 17:00

Closing date: 05 Jun 2020
3000 words
Outcomes assessed: LO1 LO5 LO4 LO3 LO2

Assessment summary

  • Minor assignment: Students are required to review an academic article. The length of the review-critique excludes references.
  • Major assignment essay: Students are required to review the literature relevant to their honours topic and synthesise what is known and unknown, make critical observations on the body of work and identify gaps and areas for further research as well as research questions. The length of this task excludes references.
  • Major assignment presentation: Students are required to do a presentation on the major essay to the honours coordinator and be able to answer questions about the review. The presentation should involve no more than 10 slides.

Detailed information for each assessment can be found on Canvas.

Assessment criteria

The University awards common result grades, set out in the Coursework Policy 2014 (Schedule 1).

As a general guide, a high distinction indicates work of an exceptional standard, a distinction a very high standard, a credit a good standard, and a pass an acceptable standard.

Result name

Mark range


High distinction

85 - 100

Awarded when you demonstrate the learning outcomes for the unit at an exceptional standard, as defined by grade descriptors or exemplars outlined by your faculty or school. 


75 - 84

Awarded when you demonstrate the learning outcomes for the unit at a very high standard, as defined by grade descriptors or exemplars outlined by your faculty or school.


65 - 74

Awarded when you demonstrate the learning outcomes for the unit at a good standard, as defined by grade descriptors or exemplars outlined by your faculty or school.


50 - 64

Awarded when you demonstrate the learning outcomes for the unit at an acceptable standard, as defined by grade descriptors or exemplars outlined by your faculty or school. 


0 - 49

When you don’t meet the learning outcomes of the unit to a satisfactory standard.

For more information see

For more information see guide to grades.

Late submission

In accordance with University policy, these penalties apply when written work is submitted after 11:59pm on the due date:

  • Deduction of 5% of the maximum mark for each calendar day after the due date.
  • After ten calendar days late, a mark of zero will be awarded.

Academic integrity

The Current Student website  provides information on academic integrity and the resources available to all students. The University expects students and staff to act ethically and honestly and will treat all allegations of academic integrity breaches seriously.  

We use similarity detection software to detect potential instances of plagiarism or other forms of academic integrity breach. If such matches indicate evidence of plagiarism or other forms of academic integrity breaches, your teacher is required to report your work for further investigation.

You may only use artificial intelligence and writing assistance tools in assessment tasks if you are permitted to by your unit coordinator, and if you do use them, you must also acknowledge this in your work, either in a footnote or an acknowledgement section.

Studiosity is permitted for postgraduate units unless otherwise indicated by the unit coordinator. The use of this service must be acknowledged in your submission.

Simple extensions

If you encounter a problem submitting your work on time, you may be able to apply for an extension of five calendar days through a simple extension.  The application process will be different depending on the type of assessment and extensions cannot be granted for some assessment types like exams.

Special consideration

If exceptional circumstances mean you can’t complete an assessment, you need consideration for a longer period of time, or if you have essential commitments which impact your performance in an assessment, you may be eligible for special consideration or special arrangements.

Special consideration applications will not be affected by a simple extension application.

Using AI responsibly

Co-created with students, AI in Education includes lots of helpful examples of how students use generative AI tools to support their learning. It explains how generative AI works, the different tools available and how to use them responsibly and productively.

WK Topic Learning activity Learning outcomes
Week 01 Behavioural economics Seminar (3 hr)  
Week 02 Researching business networks Seminar (3 hr)  
Week 03 Scientific method and the development of marketing theory Seminar (3 hr)  
Week 04 Conceptualising and theory building Seminar (3 hr)  
Week 05 Narrative analysis Seminar (3 hr)  
Week 06 TBA Seminar (3 hr)  
Week 07 Culture and consumer behaviour Seminar (3 hr)  
Week 08 Statistical tests with hands-on: implementation, interpretation and presentation Seminar (3 hr)  
Week 09 Social media and marketing analytics Seminar (3 hr)  
Week 10 The psychology of consumer behaviour Seminar (3 hr)  
Week 11 Business marketing Seminar (3 hr)  
Week 12 TBA Seminar (3 hr)  
Week 13 Presentation Seminar (3 hr)  

Attendance and class requirements

  • Lecture recordings: All lectures and seminars are recorded and will be available on Canvas for student use. Please note the Business School does not own the system and cannot guarantee that the system will operate or that every class will be recorded. Students should ensure they attend and participate in all classes.
  • Attendance: Students are expected to attend a minimum of 90 per cent of timetabled activities for this unit of study, unless granted exemption through special consideration, special arrangement, previously arranged disability adjustment, of by the Associate Dean. The Associate Dean may determine that a student fails this unit of study because of inadequate attendance.

Study commitment

Typically, there is a minimum expectation of 1.5-2 hours of student effort per week per credit point for units of study offered over a full semester. For a 6 credit point unit, this equates to roughly 120-150 hours of student effort in total.

Required readings

Readings will be arranged with the lecturer each week.

Learning outcomes are what students know, understand and are able to do on completion of a unit of study. They are aligned with the University's graduate qualities and are assessed as part of the curriculum.

At the completion of this unit, you should be able to:

  • LO1. demonstrate familiarity with the main substantive topics of interest within the field of marketing, and consumer behaviour and to understand, apply and critique the academic underpinnings of theories in marketing and consumer behaviour that contribute as a multidisciplinary area of study
  • LO2. build a knowledge base of substantive topics and discursive streams throughout the history of academic theorising about consumers and consumption behaviours by drawing selectively on the ancillary and related fields of strategy, management, international business, psychology, anthropology, sociology, cultural criticism, and cultural and media studies
  • LO3. build skills in identifying interesting and theoretically relevant research questions, understanding the research traditions in which those questions may be situated, and locating networks of theory, method, and practical knowledge through which answers to those questions might be developed and represented
  • LO4. define or explain a research topic (or article) that contributes to theory and knowledge base, and position and define that topic within a theoretical framework
  • LO5. analyse and critically review available research, develop and evaluate nomological network of causes and effects, either implicit or explicit, that summarises research.

Graduate qualities

The graduate qualities are the qualities and skills that all University of Sydney graduates must demonstrate on successful completion of an award course. As a future Sydney graduate, the set of qualities have been designed to equip you for the contemporary world.

GQ1 Depth of disciplinary expertise

Deep disciplinary expertise is the ability to integrate and rigorously apply knowledge, understanding and skills of a recognised discipline defined by scholarly activity, as well as familiarity with evolving practice of the discipline.

GQ2 Critical thinking and problem solving

Critical thinking and problem solving are the questioning of ideas, evidence and assumptions in order to propose and evaluate hypotheses or alternative arguments before formulating a conclusion or a solution to an identified problem.

GQ3 Oral and written communication

Effective communication, in both oral and written form, is the clear exchange of meaning in a manner that is appropriate to audience and context.

GQ4 Information and digital literacy

Information and digital literacy is the ability to locate, interpret, evaluate, manage, adapt, integrate, create and convey information using appropriate resources, tools and strategies.

GQ5 Inventiveness

Generating novel ideas and solutions.

GQ6 Cultural competence

Cultural Competence is the ability to actively, ethically, respectfully, and successfully engage across and between cultures. In the Australian context, this includes and celebrates Aboriginal and Torres Strait Islander cultures, knowledge systems, and a mature understanding of contemporary issues.

GQ7 Interdisciplinary effectiveness

Interdisciplinary effectiveness is the integration and synthesis of multiple viewpoints and practices, working effectively across disciplinary boundaries.

GQ8 Integrated professional, ethical, and personal identity

An integrated professional, ethical and personal identity is understanding the interaction between one’s personal and professional selves in an ethical context.

GQ9 Influence

Engaging others in a process, idea or vision.

Outcome map

Learning outcomes Graduate qualities

This section outlines changes made to this unit following staff and student reviews.

No changes have been made since this unit was last offered.


The University reserves the right to amend units of study or no longer offer certain units, including where there are low enrolment numbers.

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