This unit provides an introduction to marketing research and an overview of the industry. The major components of marketing research projects are discussed and students gain an insight into understanding and structuring research problems. The unit also gives an overview of primary, secondary and internal sources of data as well as advanced methods and techniques of research.
Details
Academic unit | Marketing |
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Unit code | MKTG6001 |
Unit name | Marketing Research |
Session, year
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Semester 1, 2021 |
Attendance mode | Normal day |
Location | Camperdown/Darlington, Sydney |
Credit points | 6 |
Enrolment rules
Prohibitions
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None |
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Prerequisites
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None |
Corequisites
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None |
Available to study abroad and exchange students | Yes |
Teaching staff and contact details
Coordinator | Steven Lu, steven.lu@sydney.edu.au |
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