Strategic Public Relations
Unit of study table
Master of Strategic Public Relations | ||
|---|---|---|
| Students complete 72 credit points, including: | ||
| (a) 24 credit points of core units of study; and | ||
| (b) a minimum of 24 and a maximum of 42 credit points of selective units of study; and | ||
| (c) a maximum of 18 credit points of elective units of study | ||
| (d) a minimum of 6 and a maximum of 12 credit points of capstone units of study. | ||
Graduate Diploma in Strategic Public Relations | ||
| Students complete 48 credit points, including: | ||
| (a) 24 credit points of core units of study; and | ||
| (b) 18 credit points of selective units of study; and | ||
| (c) 6 credit points of elective units of study | ||
Graduate Certificate in Strategic Public Relations | ||
| Students complete 24 credit points, comprising: | ||
| (a) 12 credit points of core units; and | ||
| (b) 6 credit points of selective units of study; and | ||
| (c) 6 credit points of elective units of study. | ||
\
| Unit of study | Credit points | A: Assumed knowledge P: Prerequisites C: Corequisites N: Prohibition |
|---|---|---|
Core | ||
| MECO6908 Strategy Selection in Corporate PR | 6 | |
| MECO6909 Crisis Communication | 6 | |
| MECO6912 Political Public Relations | 6 | |
| MECO6913 Public Opinion, Policy and Public Sphere | 6 | |
Selective | ||
| MECO6900 News Writing | 6 | |
| MECO6919 Health Communication | 6 | |
| MECO6927 Leadership Communication | 6 | |
| MECO6926 International Media Practice | 6 | |
| MECO6930 Publication Design | 6 | |
| MECO6934 Social Issues Marketing | 6 | |
| MECO6936 Social Media Communication | 6 | |
| GOVT6159 Emotions, Agenda Setting, and Public Policy | 6 | |
| LNGS7006 Cross-Cultural Communication | 6 | |
| LNGS7502 The Language of Business | 6 | |
| MFDI9303 Digital Effects for Film and Video | 6 | |
| MKTG5001 Foundation in Marketing | 6 | |
| WRIT6000 Professional Writing | 6 | |
Elective | ||
| ARIN6906 Emerging Technologies and Issues | 6 | |
| GOVT6316 The Politics of Policy Making | 6 | |
| IDEA9105 Interface Design | 6 | |
| INFS6015 Business Process Management | 6 | C INFS5002 or COMP5206 |
| MECO6902 Legal and Ethical Issues in Media Practice | 6 | |
| MECO6924 Television and Video Journalism | 6 | C MECO6900 |
| MECO6929 Chinese Media Studies in Global Contexts | 6 | |
| MECO6939 Research Methods | 6 | C MECO6904 |
| MECO6940 Theoretical Traditions and Innovations | 6 | C MECO6904 |
| MECO6941 Podcasting | 6 | |
| MECO6942 Managing Social Media Communities | 6 | |
| MFDI9313 Digital Editing for Film and Video | 6 | |
| MKTG6006 Persuasive Advertising: Illuminating Dark Art | 6 | P MKTG5001 N MKTG3121 |
| MKTG6015 Digital and Social Media Marketing | 6 | P MKTG5001 |
| SCLG6901 Citizenship Rights and Social Movements | 6 | N SCWK6901 |
| WRIT6001 Professional Editing | 6 | |
| USSC6920 US Media: Politics, Culture, Technology | 6 | |
Capstone | ||
| MECO6904 Dissertation Part 1 | 6 | P 24 credit points from Digital Communication and Culture or Media Practice or Health Communication or Strategic Public Relations or Publishing degree tables N MECO6928 or MECO6932 or MECO6935 or MECO6947 |
| MECO6905 Dissertation Part 2 | 6 | P MECO6904 N MECO6928 or MECO6932 or MECO6935 or MECO6947 |
| MECO6928 Media and Communication Internship | 6 | P 48 credit points including 18 credit points of core units from Digital Communication and Culture or Media Practice or Health Communication or Strategic Public Relations or Publishing degree tables N MECO6904 or MECO6905 or MECO6932 or MECO6935 or MECO6947 In addition to the prerequisites, students must: 1) achieve strong credit marks (70+) in at least 18 credit points of core units in order to meet host organisation expectations around skill-sets; 2) achieve a pass result on a pass/fail diagnostic skills test that assesses workplace readiness. |
| MECO6935 Professional Project | 6 | P 48 credit points from Digital Communication and Culture or Media Practice or Health Communication or Strategic Public Relations or Publishing degree tables N MECO6904 or MECO6905 or MECO6928 or MECO6932 or MECO6947 |
| MECO6946 Industry Research Project | 6 | P 48 credit points from Digital Communication and Culture or Media Practice or Health Communication or Strategic Public Relations or Publishing degree tables and (MECO6904 or MECO6905 or MECO6928 or MECO6932 or MECO6935 or MECO6947) |