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Unit of study_

MECO6935: Professional Project

Semester 2, 2022 [Normal day] - Remote

This capstone unit is designed for students' final semester of study, providing them with the opportunity to apply learning from their degree to the completion of a researched project relevant to their career goals. Working with the coordinator, students choose an academic essay, industry report, media campaign or journalism project. Learning is supported by training in literature reviewing and data collection, research methods, project planning and independent consultations.

Unit details and rules

Unit code MECO6935
Academic unit Media and Communications
Credit points 6
MECO6904 or MECO6905 or MECO6928 or MECO6932 or MECO6947
48 credit points from Digital Communication and Cultures or Media Practice or Health Communication or Strategic Public Relations or Publishing degree tables
Assumed knowledge


Available to study abroad and exchange students


Teaching staff

Coordinator Fiona Suwana,
Tutor(s) Chika Anyanwu,
Ellese Ferdinands,
Kurt Sengul,
Type Description Weight Due Length
Assignment Major project
Major project Academic essay, Industry report, Media campaign or Journalism
40% Formal exam period
Due date: 16 Nov 2022 at 23:59
3500 words
Outcomes assessed: LO1 LO2 LO3 LO4 LO5 LO6
Assignment Reflection Essay
Reflection essay
20% Formal exam period
Due date: 23 Nov 2022 at 23:59
1000 words
Outcomes assessed: LO2 LO3 LO4 LO6
Presentation Project presentation
Final project presentation. Due weeks 12 & 13.
10% Multiple weeks 3 - 5 mins
Outcomes assessed: LO1 LO5 LO3 LO2
Presentation Project proposal presentation
Project proposal presentation.
10% Week 04 3 - 5 mins.
Outcomes assessed: LO1 LO6 LO5 LO2
Assignment Project proposal
Project proposal report
20% Week 07
Due date: 16 Sep 2022 at 23:59
1000 words
Outcomes assessed: LO1 LO4 LO3 LO2

Assessment summary

Detailed information for each assessment can be found on Canvas.

Please note all assignments must be submitted. Failure to submit a assessments can result in automatic failure of unit.  

Assessment criteria

The University awards common result grades, set out in the Coursework Policy 2014 (Schedule 1).

As a general guide, a High distinction indicates work of an exceptional standard, a Distinction a very high standard, a credit a good standard, and a pass an acceptable standard.

Result name

Mark range


High distinction

85 - 100



75 - 84



65 - 74



50 - 64



0 - 49

When you don’t meet the learning outcomes of the unit to a satisfactory standard.

For more information see

For more information see guide to grades.

Late submission

In accordance with University policy, these penalties apply when written work is submitted after 11:59pm on the due date:

  • Deduction of 5% of the maximum mark for each calendar day after the due date.
  • After ten calendar days late, a mark of zero will be awarded.

This unit has an exception to the standard University policy or supplementary information has been provided by the unit coordinator. This information is displayed below:

5% penalty per day

Academic integrity

The Current Student website  provides information on academic integrity and the resources available to all students. The University expects students and staff to act ethically and honestly and will treat all allegations of academic integrity breaches seriously.  

We use similarity detection software to detect potential instances of plagiarism or other forms of academic integrity breach. If such matches indicate evidence of plagiarism or other forms of academic integrity breaches, your teacher is required to report your work for further investigation.

You may only use artificial intelligence and writing assistance tools in assessment tasks if you are permitted to by your unit coordinator, and if you do use them, you must also acknowledge this in your work, either in a footnote or an acknowledgement section.

Studiosity is permitted for postgraduate units unless otherwise indicated by the unit coordinator. The use of this service must be acknowledged in your submission.

Simple extensions

If you encounter a problem submitting your work on time, you may be able to apply for an extension of five calendar days through a simple extension.  The application process will be different depending on the type of assessment and extensions cannot be granted for some assessment types like exams.

Special consideration

If exceptional circumstances mean you can’t complete an assessment, you need consideration for a longer period of time, or if you have essential commitments which impact your performance in an assessment, you may be eligible for special consideration or special arrangements.

Special consideration applications will not be affected by a simple extension application.

Using AI responsibly

Co-created with students, AI in Education includes lots of helpful examples of how students use generative AI tools to support their learning. It explains how generative AI works, the different tools available and how to use them responsibly and productively.

WK Topic Learning activity Learning outcomes
Week 01 Introduction to the unit Seminar (2 hr) LO1
Week 02 Researching your topic: the different genres Seminar (2 hr) LO2
Week 03 Reviewing the literature: Searching for sources Seminar (2 hr) LO3
Week 04 Proposal presentations (in class) Seminar (2 hr) LO1 LO2 LO3 LO4
Week 05 Developing a question: Writing a focused research question, identifying your assumptions, and conceptualising an answer. Seminar (2 hr) LO4
Week 06 Targeting your investigation: Industry, text, audience, writing to persuade, methods: qualitative versus quantitative, collecting data Seminar (2 hr) LO4 LO5
Week 07 Analysing data and literature findings: Interpreting data, and ethical frameworks Seminar (2 hr) LO2 LO6
Week 08 1. Project planning: Self-evaluation and reflection 2. Scheduling consultations and presentations Seminar (2 hr) LO6
Week 09 One-on-one consultations Seminar (2 hr)  
Week 10 One-on-one consultations Seminar (2 hr)  
Week 11 One-on-one consultations Seminar (2 hr)  
Week 12 Project presentations Seminar (2 hr) LO3
Week 13 Project Presentations Seminar (2 hr) LO3

Attendance and class requirements

  • Attendance: According to Faculty Board Resolutions, students in the Faculty of Arts and Social Sciences are expected to attend 90% of their classes. If you attend less than 50% of classes, regardless of the reasons, you may be referred to the Examiner’s Board. For students unable to attend class due to extuating circumstances (e.g., travel ban), you will be expected to participate in  online discussions and activities each week.  Please refer to Canvas for specific information.  The Examiner’s Board will decide whether you should pass or fail the unit of study if your attendance falls below this threshold.

  • Lecture recording: Most lectures (in recording-equipped venues) will be recorded and may be made available to students on the LMS. However, you should not rely on lecture recording to substitute your classroom learning experience if you are are able to attend class. 

  • Preparation: Students should commit to spend approximately three hours’ preparation time (reading, studying, homework, essays, etc.) for every hour of scheduled instruction.

Study commitment

Typically, there is a minimum expectation of 1.5-2 hours of student effort per week per credit point for units of study offered over a full semester. For a 6 credit point unit, this equates to roughly 120-150 hours of student effort in total.

Required readings

All readings for this unit can be accessed on the Library eReserve link available on Canvas.

  • Recommended text: Discovering Arguments: An Introduction to Critical Thinking, Writing, and Style (4th Edition) by William Palmer
  • Students will be expected to engage with additional readings in line with their project and discipline
  • Students will need to read the equivalent of two chapters or journal articles per week, particularly from the start of the semester, of material of their choosing to get started on their research projects

Learning outcomes are what students know, understand and are able to do on completion of a unit of study. They are aligned with the University's graduate qualities and are assessed as part of the curriculum.

At the completion of this unit, you should be able to:

  • LO1. demonstrate an understanding of a particular section of your chosen industry to identify and assess work in the appropriate genre
  • LO2. demonstrate the use and value of research and analysis in responding to potential or emerging communication problems and opportunities
  • LO3. effectively apply strategic and creative communication skills to complex challenges and opportunities
  • LO4. exercise critical judgement in relation to assessing possible solutions or treatments
  • LO5. demonstrate initiative in engaging with industry professionals (where applicable) and apply learning in a practice environment
  • LO6. use information in critical, creative and scholarly thinking.

Graduate qualities

The graduate qualities are the qualities and skills that all University of Sydney graduates must demonstrate on successful completion of an award course. As a future Sydney graduate, the set of qualities have been designed to equip you for the contemporary world.

GQ1 Depth of disciplinary expertise

Deep disciplinary expertise is the ability to integrate and rigorously apply knowledge, understanding and skills of a recognised discipline defined by scholarly activity, as well as familiarity with evolving practice of the discipline.

GQ2 Critical thinking and problem solving

Critical thinking and problem solving are the questioning of ideas, evidence and assumptions in order to propose and evaluate hypotheses or alternative arguments before formulating a conclusion or a solution to an identified problem.

GQ3 Oral and written communication

Effective communication, in both oral and written form, is the clear exchange of meaning in a manner that is appropriate to audience and context.

GQ4 Information and digital literacy

Information and digital literacy is the ability to locate, interpret, evaluate, manage, adapt, integrate, create and convey information using appropriate resources, tools and strategies.

GQ5 Inventiveness

Generating novel ideas and solutions.

GQ6 Cultural competence

Cultural Competence is the ability to actively, ethically, respectfully, and successfully engage across and between cultures. In the Australian context, this includes and celebrates Aboriginal and Torres Strait Islander cultures, knowledge systems, and a mature understanding of contemporary issues.

GQ7 Interdisciplinary effectiveness

Interdisciplinary effectiveness is the integration and synthesis of multiple viewpoints and practices, working effectively across disciplinary boundaries.

GQ8 Integrated professional, ethical, and personal identity

An integrated professional, ethical and personal identity is understanding the interaction between one’s personal and professional selves in an ethical context.

GQ9 Influence

Engaging others in a process, idea or vision.

Outcome map

Learning outcomes Graduate qualities

This section outlines changes made to this unit following staff and student reviews.

In response to student feedback, new weekly content added to target industry specific learning.


The University reserves the right to amend units of study or no longer offer certain units, including where there are low enrolment numbers.

To help you understand common terms that we use at the University, we offer an online glossary.