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Marketing

Unit of study table (Table S)

Marketing major

Achievement of a major in Marketing requires 48 credit points from this table including:
(i) 12 credit points of 1000-level core units
(ii) 12 credit points of 2000-level core units
(iii) 6 credit points of 3000-level core units
(iv) 18 credit points of 3000-level selective units.

Marketing minor

Achievement of a minor in Marketing requires 36 credit points from this table including:
(i) 12 credit points of 1000-level core units
(ii) 12 credit points of 2000-level core units
(iii) 12 credit points of 3000-level selective units.

 

Unit of study Credit points A: Assumed knowledge P: Prerequisites
C: Corequisites N: Prohibition

1000-level units of study

Core
MKTG1001
Marketing Principles
6 The Intensive July session of this unit is only available to Study Abroad students. All other students should enrol in Semester 1 and Semester 2 sessions.
MKTG1002
Marketing Research
6 P MKTG1001

2000-level units of study

Core
MKTG2112
Consumer Behaviour
6 P MKTG1001
MKTG2113
Marketing Insights
6 P MKTG1001 and MKTG1002

3000-level units of study

Core (major only)
MKTG3600
Marketing in Practice
6 A Students are assumed to understand the key principles of marketing knowledge gained from the core units of the major and be able to apply them in various marketing contexts. All other requirements for the major or program associated with this capstone must be completed prior to or concurrently with (if enrolment rules permit) this unit of study. Capstones must be completed at the University of Sydney Business School only.
P Students commencing from 2018: completion of at least 120 credit points including MKTG1001 and MKTG1002 and MKTG2112 and MKTG2113. Pre-2018 continuing students: completion of at least 120 credit points including MKTG1001 and MKTG2112 and MKTG2113
Selective (for major)
MKTG3110
Digital Marketing
6 P MKTG1001
MKTG3112
Marketing Communications
6 P MKTG1001
MKTG3114
New Products Marketing
6 P MKTG1001 or SIEN1000
MKTG3116
International Marketing
6 P MKTG1001
MKTG3118
Marketing Strategy and Planning
6 P MKTG1001
MKTG3120
Building and Managing Brands
6 P MKTG1001 or SIEN1000
MKTG3121
Advertising: Persuasive Principles
6 P MKTG1001
MKTG3122
Marketing and Sustainable Development
6 P MKTG1001

This unit relates directly to how Marketing relates to implementing the 17 United Nations Sustainable Development Goals such as poverty, climate change, gender equality and hunger (https://sustainabledevelopment.un.org/?menu=1300). The goal is to facilitate the development of responsible marketing leaders
MKTG3400
Industry and Community Project
6 A MKTG1001 and MKTG1002 and (MKTG2112 or MKTG2113)
P 72 credit points
N BUSS3110 or ACCT3400 or BANK3400 or CLAW3400 or FINC3400 or IBUS3400 or INFS3400 or QBUS3400 or WORK3400 or WORK3401
Selective (for minor)
MKTG3110
Digital Marketing
6 P MKTG1001
MKTG3112
Marketing Communications
6 P MKTG1001
MKTG3114
New Products Marketing
6 P MKTG1001 or SIEN1000
MKTG3116
International Marketing
6 P MKTG1001
MKTG3118
Marketing Strategy and Planning
6 P MKTG1001
MKTG3120
Building and Managing Brands
6 P MKTG1001 or SIEN1000
MKTG3121
Advertising: Persuasive Principles
6 P MKTG1001
MKTG3122
Marketing and Sustainable Development
6 P MKTG1001

This unit relates directly to how Marketing relates to implementing the 17 United Nations Sustainable Development Goals such as poverty, climate change, gender equality and hunger (https://sustainabledevelopment.un.org/?menu=1300). The goal is to facilitate the development of responsible marketing leaders